STYLE. GROOMING. INSPIRATION. ADVICE.
STYLE AND CULTURE
THE HOTTEST TRENDS OF 2024
By James Prescott-Kerr, 8 January 2024

#1: OLD MONEY
Topman short sleeve regular fit woven striped revere shirt in multi, £36
Old-school elegance was seen all over the runways in 2023, so mark our words – more peeps will be sporting summery shirts and trousers/chinos in 2024. This look's all about top-notch tailoring in classic neutral tones like grey and beige. P.S. Striped woven fabrics will be popping too when the temps rise ☀️

#2: RAVE-WEAR
Reclaimed Vintage unisex baggy utility jean in dye tech, £37.99
Brace yourself for even MORE washed jeans in oversized fits (it's giving a touch of older-bro-core). The grungey, distressed aesthetic is being amped up this year, and the vibe is anyone who would be queuing up for a Berlin nightclub at 3am... IYKYK. The perf pairing for this look? A graphic band tee and metallic add-ons ⛓️

#3: GRANDAD-CORE
Topman heavyweight brushed tipped cardigan with collar in brown, £50
From cardies to jumpers, grandad-core is all about serving cosy-all-year vibes (if you post your dear ol' gramps on IG and your likes go through the roof, don’t say we didn’t warn you...) All the cool guys will be rocking their knits with tailored trews, sleek loafers and toasty socks 🧦

#4: XL ACCESSORIES
ASOS DESIGN oversized half moon cross body bag in ecru, £22.00
In 2k23, we (un)officially crowned Jacob Elordi and A$AP Rocky as the kings of accessorising – now it's your turn to steal it. In 2024, bigger will most defo mean better in the world of accessories. We're talking supersized bags, rings, sunnies and more🫀

Pictures: ASOS, Styled by ASOS
#5: RETRO SPORT
Nike Football FC Dri-Fit AOP jersey in blue, £44.95
Yep, the retro-sport look is here to stay, bb! This is all about the old-school vibes ft. sporty tops and laidback deets. So, grab yourself a footie tee and style with some cargos, baggy jeans or jorts ⚽️