OUR FAVE VIRAL TRENDS OF 2023

Quick history lesson: this iconic look had its come-up among 70s/80s ⚽ fans. It was the official rise of logomania (incl. classic arms by adidas Originals, Nike and PUMA) and terrace culture 📚 Think rocking up to brunch w/ the guys in a football tee, mid-wash jeans and some low-profile kicks like adi Sambas. If you REALLY wanna look match-day ready, the 🍒 on top's a mullet and a an OTT moustache 😉

GET THE LOOK:
Nike Football FC Dri-Fit AOP jersey, £44.95
ASOS DESIGN wide hem baggy jeans, £40
adidas Originals Gazelle Indoor gum sole trainers, £90
Polo Ralph Lauren cap in olive green with logo, £55

Heavily distressed denim, sheer statements and H2T faux leather are the main characters of this aesthetic ⚡ It’s that sweet spot between grunge and modern streetwear. Imagine a look Neo from The Matrix would put together for an early-2000s warehouse rave that's booming with hip-hop music. Bit of a convoluted explanation, but you'll know exactly what we're talking about 🌃

GET THE LOOK:
ASOS DESIGN dad fit jeans, £40
COLLUSION Unisex extreme rip denim jacket, £35
COLLUSION Printed long sleeve muscle fit mesh t-shirt, £17.99
ASOS DESIGN cuban chelsea boots, £42.99

Remember when jorts were a fashion NO? The tables have seriously turned 🔄 ICYDK, jorts are denim shorts, coming in enough fits and washes to last you a century. They're the MVP of blokecore, but TBH you can style these with anything, they're *that* versatile. For 2023, we amped 'em up with logos and super-sick prints. Your fave celeb has prob worn them in an off-duty ‘fit... now it’s your turn! 📸

GET THE LOOK:
Carhartt WIP landon loose fit denim shorts, £80
Santa Cruz seeing moon dot denim shorts, £55
Sixth June carpenter denim shorts, £50
Dr Denim Omar relaxed fit straight leg shorts, £50

It's that melting pot of normcore and techwear – the kind of garms built for the outdoors but never really see more than a brief shower at the bus stop. The OG look was big on bright, hi-vis colours (very 80s), whereas the 2023 ver. is about baggy proportions and muted tones, like khaki and ecru. If you wanna master the look, The North Face, Salomon and Columbia are undisputed gorpcore giants 🌳

GET THE LOOK:
Columbia Bent Bough 1/2 zip fleece, £50
Salomon XT-6 Expanse trainers, £145
ADPT parachute cargo pants, £40
The North Face 66 Brimmer bucket hat, £32

Forget the strict military buzz cut that's probs what you originally imagined – the fashion trendsetters have been upping the ante with bleach blondes, vibrant colours and intricate dye art (like flowers, flames and even brand logos) to add a little bit of spice to this classically low-maintenance look 💈🌶 Srsly, if you’re brave enough and talented with a brush, this hairdo is THE best way to enter your *hot* era ❤️‍🔥

GET THE LOOK:
BLEACH LONDON White Toner Kit, £9
BaBylissMEN 10 in 1 Titanium Multi Trimmer, £40
Bleach London Plex Bleach Kit, £11