Thanks for stepping in to creative-direct the shoot today, Lewis! Do you like being behind the camera, or prefer to be in front?
Generally, I hate being in front of the camera – I’m not actually a model, although I’ve been mistaken for one, of course. I'm much more of a behind-the-camera kinda guy. I don't do it often, but when I do, the magic happens. When you’ve got it, you’ve got it, you know? Today’s been great fun and the team has been brilliant, so I can’t ask for more.
Have you always been an ASOS fan?
Yeah, I have always been an avid ‘ASOSer’, as they call it. I only shop online; I don’t like going into shops and trying things on. I buy lots of things on ASOS and I just have to accept that I have spent that money and I’m not sending anything back – too much effort.
So, if you weren’t a recording artist and could have a perm job at ASOS, what would it be? Creative director, photographer, makeup artist...?
Oh god no, something like creative director full-time is far too much pressure for me. You know what? I'd like to work in the canteen. Because then you get to know everybody and chat about how they are and what they’re eating, like ‘Oh, you’re having toast again, are you?’ That sort of thing. And then I can be friends with them all and get loads of free stuff.
OK, if the singing doesn’t work out, we’ll put in a good word for you... So, you modelled a few looks today, too – which was your favourite?
I would say the one I'm wearing currently. It’s a plain white T-shirt, black trousers, and a green shirt – a shacket, I believe it’s called. It’s comfy, it’s stylish, it’s chic...