East London brand The New County is your one-stop shop for men’s outerwear with a difference. The innovative label updates all your favourite jacket styles with on-point patchwork and faux-fur detailing, giving you new ways to stay warm. The New County has nailed textured finishes with its unique faux fur coats and teddy jackets for men. Alternatively, feel the benefit of the brand’s longline styles, or keep it classic in an updated biker jacket. You’ll also spot contemporary tailored options in check prints and natural shades that are your ideal top layers for work or fancier off-duty occasions. Discover cool ways to keep cosy with modern men’s jackets and coats from The New County.