Meaning Arctic Fox in Swedish, Fjallraven came onto the scene in 1960 and is now a globally respected label. Known for using innovative, techy solutions to create hard wearing, lightweight apparel and accessories for outdoors pursuits, their men’s collection at ASOS is all the rage. Featuring bags and accessories crafted with the brand’s retro-inspired aesthetics and practical weatherproof fabrics in mind, this edit is not only stylish but also kind to the environment. Fjallraven’s functional Kanken rucksack has to be its most iconic item. First designed in 1978, little has changed today – it’s simply a classic backpack with concealed zips and side pockets available in a choice of great shades and exclusive prints. You’ll also find smaller Fjallraven cross-body bags made out of recycled materials for those days when you need somewhere compact to stash the essentials. Like to finish off your outfits with some cool headgear? Discover Fjallraven caps in vintage styles and soft, coloured-twill finishes. Keep up with the cool kids and stock up on timeless men’s accessories with our current range from outdoor apparel brand Fjallraven.