Emerging menswear brand ADD is known for taking humble wardrobe staples and turning them on their head. Expect a range of classic looks that have been transformed into versatile statement pieces, thanks to on-trend, outsize cuts, unexpected fabrics and memorable pattern finishes that put you well ahead of the game. Shake up your current casualwear collection with T-shirts in oversized fits, featuring things like removable graphic print patches, plus wide fit denim with urban-inspired distressed detailing. ADD takes care of suiting too, and freshens up the formalities with relaxed two pieces and blazers in retro prints, that each feature the brand’s striking logo via silver drop pendants. Like to coordinate from head to toe? You’ll even find matching accessories in the same out-there finishes. Reinvent your idea of outerwear with ADD’s deconstructed jackets that feature multiple fabrics and bold panel detailing. Match with a pair of the label’s slouchy yet structured trousers, or team up with your favourite denim. Let ADD help you stay on your game, no matter the occasion, with classic clothing that’s been given a dynamic and contemporary update.