Commercial Edit 3

Say hello to the innovative new ASOS DESIGN C

Say hello to the innovative new ASOS DESIGN Circular Collection! It’s got everything you’d want for the szn (90s vibes, oversized cuts and an on-point colour palette) – but this drop is a double win, cos it’s great for both your wardrobe AND better for the environment. We’ve worked super-hard to make sure each piece hits at least two of three circular design foundations: designing out waste; versatility and durability; and using recyclable materials. Most responsible styles only touch on one, so this is a pretty big deal! Expect pieces like reversible shirts, fully recyclable one-fibre knitwear, dresses designed with zero-waste patterns and lots more.