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INSPIRATION AND ADVICE

THE SECRET TO EFFORTLESS STYLE

Unpacking effortless style is an exercise in avoiding cliches – it’s just too easy to fall back on the LBD or jeans and a white top. Effortless dressing is the ultimate paradox, because ultimately it requires an awful lot of effort.

Jane Birkin | ASOS Style Feed

Picture: Getty

Jane Birkin remains the poster girl for effortless dressing.

 

This deceptively complex style comes from the Italian concept of ‘sprezzatura’, a studied nonchalance that conceals a hefty amount of preparation and discipline. Appearing innately sophisticated takes meticulous planning - look at late fashion legends like Jane Birkin, Audrey Hepburn and Carolyn Bessette Kennedy. These woman approached their wardrobes with intentional looseness. Every crisp white shirt, cropped black trouser and simple flat shoe was a carefully choreographed performance – creating an elusive ‘undone’ effect that fashion-lovers still aspire to.

Audrey Hepburn | ASOS Style Feed

Picture: Getty

Legend of effortless elegance, Audrey Hepburn.

 

These icons of effortless dressing weren’t born with a built-in elegance – that knowledge might make it less magical, but it also confirms that mere mortals like us can steal their style. All it takes is a precise and practiced formula, which we’ve broken down in this handy guide for you.

CHOOSE QUALITY OVER QUANTITY

Collage of woman wearing ASOS | ASOS Style Feed

Thanks to choice paralysis, getting dressed can be more complicated than it needs to be. Having too many clothes will, surprisingly, leave you stuck in a repetitive cycle and reaching for something you know is easy. To build an effortless wardrobe, you’ll need tactical and intentional pieces. Shelve the money you’d spend on 10 hyped looks and put it towards an investment like a crisp white shirt or the perfect pair of jeans. The key is to look for clothes that are versatile and timeless, both in style and quality. Anything that serves multiple functions in your wardrobe is a good thing.

 

GET THE LOOK

Good American good waist soft tech true straight jeans in light blue wash, £171

Topshop co ord drummer jacket in black, £70
Calvin Klein Jeans relaxed fit poplin shirt in pale blue, £85

OYSHO 100% linen stand-up collar jacket with buttons in off-white, £55.99

FOCUS ON THE SUBTLE DETAILS

Desigual Studio leather sash belt in brown | ASOS Style Feed

Pearl earrings and leather bag | ASOS Style Feed

Calvin Klein Jeans medium slouchy suede bag in brown | ASOS Style Feed

Calvin Klein Jeans medium slouchy suede bag in brown | ASOS Style Feed

Another marker of effortless style is a knack for detail – small, blink-and-you’d-miss-them additions that take a look from simple to refined. These include leather belts, unique watches and understated jewellery. Each accessory might look modest alone, but a few make an outfit that’s greater than the sum of its parts. Subtle add-ons are also an easy way to bring your own perspective to a minimal capsule. They signal taste and confidence without shouting – like a skilled chef who can instinctively elevate a dish with the right seasoning.

 

GET THE LOOK

Desigual Studio leather sash belt in brown, £145
Thomas Sabo Silver hoop earrings with freshwater pearls, £235

& Other Stories premium leather shoulder bag with ruched belt in cream, £139
Calvin Klein Jeans medium slouchy suede bag in brown, £230

ALIGN YOUR STYLE WITH YOUR PERSONALITY

ASOS DESIGN drop waist cinched windbreaker jacket in off white | ASOS Style Feed

Collage of woman wearing ASOS | ASOS Style Feed

Pictures: ASOS

The third and most important rule in effortlessly undone style is understanding that great dressing is about more than just clothes. Your wardrobe shouldn’t just reflect your aesthetic preferences but also your lifestyle and hobbies. If you’re active, embrace tech-infused pieces with a thread of activewear. If you’re a lover of travel, take inspiration from billowing linens and sculptural jewellery. And for city girls, sleek tailoring and sharp lines are an apt choice.

 

GET THE LOOK
ASOS DESIGN drop waist cinched windbreaker jacket in off white, £55
ASOS DESIGN premium 100% linen waisted maxi dress with open back, £75
Mango cotton mix racer midi dress in black, £29.99
YAS structured tailored square neck blazer co-ord in navy, £80
ASOS DESIGN boxy chuck on mandarin collar blazer in black, £50

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