GET TO KNOW BYBI

Picture skin-soothing Babe Balms using naturally derived ingredients, innovative lip plumpers and exciting, new bakuchiol products (retinol’s new rival in town). Here, we talk ingredients, winter skincare and BYBI’s latest drop, which, incidentally, has just landed at ASOS now...

Where does the BYBI story begin?
Before BYBI was born, we were running our content platform Clean Beauty Insiders. We started that as a document of our journey into naturally derived beauty – we were basically DIY experimenters and we decided to share this across our blog and social media. The reason why we advocate naturally derived skincare is really to create products filled to the brim with ingredients that have functional but also holistic benefits for the skin, where every ingredient has a purpose.

When it comes to winter skincare, which BYBI products would you recommend?
The key to winter skin is to hydrate and protect against the elements, and you can do this by incorporating butters and waxes into your routine. Our Babe Balm is a winter saviour and a true multitasking hero – it’s a rich balm but not heavy or greasy, and can be used all over the body and face.

What’s your daily skincare ritual?
Morning routines are quick and effective, I don’t cleanse just spritz with our mist and apply an SPF. Evening is where the magic happens, I love a rigorous double cleanse with an oil then water-based cleanser to extract all of the toxins and impurities I’ve been exposed to throughout the day. I then mask or exfoliate, mist and apply a heavy-nourishing oil-based serum to hydrate my skin while I sleep!

What’s the best piece of advice you can give?
Wear SPF – all the time.

What is it about DIY skincare and customisation that interests you?
We love the idea that you can mix up or customise your skincare with ingredients that are specifically suited for you, your skin type, or the many other external variables that affect how your skin is feeling. We do this through DIY skincare but try to embody as much customisation as we can in our BYBI range as well. Detox Dust and the boosters are great examples of this, as you can mix them with other ingredients or products to create a custom blend.

Tell us about your latest products launching on ASOS…
First up, we’ve got Swipe Clean, our oil-based cleanser, which is a combination of antibacterial oils that remove dirt, grime and makeup without leaving a sticky or oily residue (no essential oils make it particularly gentle around the eye area). We’ve also got three boosters: they’re not designed for skin type, rather how your skin is feeling and what it needs. Buriti Oil is brightening and protects against pollutants, Cold Pressed Strawberry Seed Oil is softening and great for sensitive skin, and 1% Bakuchiol + Olive Squalane is regenerative.

What’s the product you’re most excited about?
Bakuchiol is an ingredient that’s going to make serious waves in the industry this year. It’s a plant-derived alternative to retinol, from the babchi plant, however, it provides the same impressive results in terms of quick cell turnover and anti-inflammatory effects. We host our bakuchiol in 100% natural olive squalane, which is a wonder ingredient in itself. There’s not really another ingredient like it that is not synthetic and is plant-derived.

More products coming soon...