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Gbemi

Want to elevate your wardrobe but don’t know where to start? Been there, dread that. Let us introduce Gbemi: the sister-led label changing the game for how people wear colour. Born in London, the brand shakes up classic styles from your daily rotation with bold shades and cool graphics – think jewel-tone joggers and jeans in vivid, playful prints. Keep scrolling through our Gbemi at ASOS edit and you’ll also peep eye-poppin’ dresses that’ll leave your insta-feed (and you IRL) with constant, ‘where did you get that from?’ comments. Maximum style points with minimal effort – we love to see it.

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