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STYLE AND CULTURE

AS COPENHAGEN FASHION WEEK UNFOLDS, WE'RE EYEING THESE SCANDI BRANDS

Nobody does understated style like the Scandis. Where else can a simple white T-shirt, some clean-cut denim and a sturdy pair of trainers outshine the boldest of wardrobes? Thanks to the Nordic penchant for quality, everyday basics are transformed into fashionable statements – and some of the biggest industry trends emerge from this pocket of the Northern hemisphere.
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The end of January marks the magnum opus of Scandi style: Copenhagen Fashion Week. And as the world’s most effortlessly stylish descend on Denmark’s capital, it’s got us lusting after our favourite Scandi brands. From ARKET to Weekday, there are plenty of new drops to keep us satisfied. Keep scrolling for our top picks.

ARKET

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If you’re in the market for elevated essentials, ARKET is a must. Not only are their pieces crafted with quality, but creative silhouettes and soft, flattering shades make it a treasure trove of quiet luxury. This season’s standouts include a range of cosy knits, shirts and jackets – including this perfect black button-down. A wool alpaca crew neck proves deep wintery reds aren’t going anywhere, and this striped jumper is a great option for incorporate print in an understated way. We’re also eyeing this blue bomber jacket, which features ARKET’s usual sculpted shape and heavyweight fabric.

 

GET THE LOOK: 

ARKET pure cotton breton striped crewneck jumper in white and navy, £85
ARKET pure cotton zip up bomber in mid blue, £75
ARKET pure cotton shirt in navy blue, £75
ARKET wool alpaca crew neck relaxed fit jumper in dark mole brown, £75

WEEKDAY

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The rebellious younger sibling of the Nordic region, Weekday is known for its punky energy and streetwear style, providing a roster of great denim and loungewear alongside more unexpected pieces. Take these grey joggers for example: a would-be unassuming staple is made modern with a straight leg and classic grey colourway. Barrel-leg silhouettes are also defending their place at the top of fashion’s hit list, and these workwear trousers are a great way to tap into it. As for print, this oversized graphic jumper is a fun spin on monochrome. And you best believe we’re bagging this camo hoodie for casual cosy days.

 

GET THE LOOK: 
Weekday classic fit joggers in grey melange, £34
Weekday barrel leg workwear trousers in washed black, £55
Weekday oversized jumper with graphic jacquard in white and black, £50
Weekday camo print zip through hoodie in washed black, £60

DOUBLE A BY WOOD WOOD

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This iconic streetwear brand has been dominating our Saved Items for some time, thanks to unique graphic T-shirts and refreshing varsity codes. This season, the brand has turned to nature for inspiration, as seen through this grass motif logo tee and mushroom-print co-ord. If you fancy keeping things simple, this black shell tracksuit top makes the perfect everyday layer – and we’re also lusting after the brand's new tote bag for work, the gym and everything in between.

 

GET THE LOOK: 

Double A By Wood Wood Conner tote bag in black, £40
Double A By Wood Wood Liam moss motif logo t-shirt in white, £60
Double A By Wood Wood Robert cargo trousers co-ord in mushroom print, £50
Double A By Wood Wood Frank logo zip through shell tracksuit top, £150

RAINS

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Pictures: ASOS

Arguably the king of outerwear pieces, Rains has been keeping us dry and well-dressed for years. The latest collection features the brand's statement colour-block styles as well as some new prints, including a moody camo that looks like a mix of autumn leaves and spilt oil. If the trench is too much, the mini crossbody bag is a fun way to inject some extra colour into your cold-weather 'fits. Patent is also a trend to watch this season, and the Lohja hooded bomber offers a practical way to utilise it. Finally, if you’ve been on a big winter coat hunt, this longline puffer is a valid excuse to call off the search. Cosy and streamlined in a unique pale green, it’s going straight in our basket.

 

GET THE LOOK: 

Rains 15210 Alta longline puffer jacket in pale green, £389
Rains 21520 Nara Unisex long waterproof tailored trench jacket, £289
Rains Valera 13180 waterproof micro bum bag in muddy print brown, £79
Rains 17270 Lohja waterproof insulated hooded bomber jacket in black, £239

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