STYLE. GROOMING. INSPIRATION. ADVICE.
STYLE AND CULTURE
AS COPENHAGEN FASHION WEEK UNFOLDS, WE'RE EYEING THESE SCANDI BRANDS
By Flo Bellinger, 27 January 2026
ARKET
If you’re in the market for elevated essentials, ARKET is a must. Not only are their pieces crafted with quality, but creative silhouettes and soft, flattering shades make it a treasure trove of quiet luxury. This season’s standouts include a range of cosy knits, shirts and jackets – including this perfect black button-down. A wool alpaca crew neck proves deep wintery reds aren’t going anywhere, and this striped jumper is a great option for incorporate print in an understated way. We’re also eyeing this blue bomber jacket, which features ARKET’s usual sculpted shape and heavyweight fabric.
GET THE LOOK:
ARKET pure cotton breton striped crewneck jumper in white and navy, £85
ARKET pure cotton zip up bomber in mid blue, £75
ARKET pure cotton shirt in navy blue, £75
ARKET wool alpaca crew neck relaxed fit jumper in dark mole brown, £75
WEEKDAY
The rebellious younger sibling of the Nordic region, Weekday is known for its punky energy and streetwear style, providing a roster of great denim and loungewear alongside more unexpected pieces. Take these grey joggers for example: a would-be unassuming staple is made modern with a straight leg and classic grey colourway. Barrel-leg silhouettes are also defending their place at the top of fashion’s hit list, and these workwear trousers are a great way to tap into it. As for print, this oversized graphic jumper is a fun spin on monochrome. And you best believe we’re bagging this camo hoodie for casual cosy days.
GET THE LOOK:
Weekday classic fit joggers in grey melange, £34
Weekday barrel leg workwear trousers in washed black, £55
Weekday oversized jumper with graphic jacquard in white and black, £50
Weekday camo print zip through hoodie in washed black, £60
DOUBLE A BY WOOD WOOD
This iconic streetwear brand has been dominating our Saved Items for some time, thanks to unique graphic T-shirts and refreshing varsity codes. This season, the brand has turned to nature for inspiration, as seen through this grass motif logo tee and mushroom-print co-ord. If you fancy keeping things simple, this black shell tracksuit top makes the perfect everyday layer – and we’re also lusting after the brand's new tote bag for work, the gym and everything in between.
GET THE LOOK:
Double A By Wood Wood Conner tote bag in black, £40
Double A By Wood Wood Liam moss motif logo t-shirt in white, £60
Double A By Wood Wood Robert cargo trousers co-ord in mushroom print, £50
Double A By Wood Wood Frank logo zip through shell tracksuit top, £150
RAINS
Pictures: ASOS
Arguably the king of outerwear pieces, Rains has been keeping us dry and well-dressed for years. The latest collection features the brand's statement colour-block styles as well as some new prints, including a moody camo that looks like a mix of autumn leaves and spilt oil. If the trench is too much, the mini crossbody bag is a fun way to inject some extra colour into your cold-weather 'fits. Patent is also a trend to watch this season, and the Lohja hooded bomber offers a practical way to utilise it. Finally, if you’ve been on a big winter coat hunt, this longline puffer is a valid excuse to call off the search. Cosy and streamlined in a unique pale green, it’s going straight in our basket.
GET THE LOOK:
Rains 15210 Alta longline puffer jacket in pale green, £389
Rains 21520 Nara Unisex long waterproof tailored trench jacket, £289
Rains Valera 13180 waterproof micro bum bag in muddy print brown, £79
Rains 17270 Lohja waterproof insulated hooded bomber jacket in black, £239