Hear that Nokia ringtone? That’s the 90s calling – and they want their style back. Over the last year or so, 90s influences have been creeping into men’s fashion, one plaid shirt at a time. If you’re looking to get on board, then music is a great place to start. Early Britpop bands like Blur, Menswear and Oasis offer a wardrobe-full of smartened-up mod cool, backed by edgy, adrenaline-fuelled rock’n’roll attitude.
Acceptable in the 90s
By Matt Chittock, 18 January 2015
The decade’s club culture is worth hitting up on YouTube too (or alternatively, go through your Dad’s CD collection). On the dancefloor, the decade started baggy with oversized T-shirts and floppy fringes to match the trippy acid house tunes. Fast-forward to the late 90s to see dressier underground garage looks with box-fresh trainers, designer jeans and the odd bottle of bubbly on the go.
When shopping the style, vintage buys add authenticity, but there’s plenty of modern versions of each look that don’t come with a ton of authentic 90s-era soaked-in sweat.
As any raver will tell you, a bit of acid goes a long way. Use neon sparingly with socks, sweats and select accessories. For extra marks, see if you can bag a classic acid house smiley T-shirt.
Take a cue from cult 90s series My So-Called Life and go for a laid-back plaid shirt over ripped jeans and an old T-shirt (preferably Nirvana, Pearl Jam or another vintage grunge band).
A look to approach with caution. For some unknown reason dungarees ruled the 90s – so if you think you can pull off the full Fresh Prince, undo one strap and grab something psychedelic to wear underneath.
From Samuel L Jackson to Quentin Tarantino, Kangol-branded hats add a 90s rap edge to any outfit. Match with something smart and sharp to bring even more individuality to the look. Bucket versions, worn back in the day by the Stone Roses and Liam Gallagher, inject Britpop swagger to any situation.