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Y2K might be having a major moment RN but that doesn’t mean we can't love its lil sis, the 90s. If like us, you looove a bit of 90s fashion – think baggy jeans, bucket hats, plaid shirts – then you’ll be v happy to know we’re having a good ol’ throwback to 90s men's fashion 🤩 Expect a deep dive into ICONIC trends, c/o everything from rave culture to grunge and hip-hop. PLUS, top tips on how you can modernise each look for your everyday. Cue the nostalgia, cos we're here to bring it all back to you (soz) 🤪



Plaid, check – whatever you call it – the print is back, majorly wearable and serving up BIG 90s energy. Channel your inner Leto and go bold with a black-and-red combo, or keep it completely casj in a beige look. And, you can style it however you want – pair with a graphic tee and tie your check shirt around the waist, or layer up and throw a lightweight jacket on top. It’s official ppl, every 'drobe needs a classic flannel shirt ✍️

Low-key ✅ Smart-casj ✅ Super versatile ✅ It wouldn't be grunge without a leather jacket, and THIS☝️ leather trench is the perf ode to cyberpunk masterpiece The Matrix. But don’t stress, we’re not suggesting you go the whole nine(ties) yards – chunky boots and dark sunnies aren't mandatory (tho Brad is pulling off the vibe massively). A plain white tee and a chain defo suit the brief, too.  



With festival szn in full swing, it’s only right you follow us into the rave – Madchester energy, incoming! We’re talking baggy silhouettes perfect for movin’ and groovin’, plus bright colours to make you stand out from the (v sweaty) crowd. Find wavey graphics, like this one from Crooked Tongues, and plenty more novelty LOLs in our edit of printed T-shirts 🤠

We can't talk 90s festivals without mentioning the hallmark of every mainstage/campsite/park situ: the bucket hat. Love it or hate it, the bucket hat IS the 90s. It’s practical (sun protection: check!) and wearable, thanks to all the casj-cool updates it's received over the years. Pair your pastel bucket hat with a neutral 'fit for a low-key look, or get colour clashing with bold brights and loud prints. 



Every now and then, Timberlands step back onto the scene, and we’re here for it 🥾 🥾 They’re mega-comfy and will last you a lifetime, so no wonder every hip-hop star in the 90s and early 00s was repping 'em. Wear yours with baggy jeans (the baggier, the better tbh), a plain tee and a utility gilet to bring the vibe up to date. Not quite 90s enough? Just stock up on your denim with oversized dungarees – whether you team yours with a hoodie or graphic tee, it's a staple suitable for ALL temps.

Y’know what’d make a 90s hip-hop fashion fiend rly 🎶 jump 🎶 jump? A BIG bomber jacket. We love the American-high-school energy in this varsity style, but TBQH, you can't go wrong with any oversized bomber jacket. Keep the rest of your look pared down – think a plain tee and a pair of jeans – to let your jacket really ✨ shine ✨ It's a 'fit guaranteed to bring 90s nostalgia back to you and your best pals 🔥