STYLE. GROOMING. INSPIRATION. ADVICE.
INSPIRATION AND ADVICE
HOW TO DO: 90s FASHION
By Olivia Woodhouse, 25 July 2022
Y2K might be having a major moment RN but that doesn’t mean we can't love its lil sis, the 90s. If like us, you looove a bit of 90s fashion – think baggy jeans, bucket hats, plaid shirts – then you’ll be v happy to know we’re having a good ol’ throwback to 90s men's fashion 🤩 Expect a deep dive into ICONIC trends, c/o everything from rave culture to grunge and hip-hop. PLUS, top tips on how you can modernise each look for your everyday. Cue the nostalgia, cos we're here to bring it all back to you (soz) 🤪
Low-key ✅ Smart-casj ✅ Super versatile ✅ It wouldn't be grunge without a leather jacket, and THIS☝️ leather trench is the perf ode to cyberpunk masterpiece The Matrix. But don’t stress, we’re not suggesting you go the whole nine(ties) yards – chunky boots and dark sunnies aren't mandatory (tho Brad is pulling off the vibe massively). A plain white tee and a chain defo suit the brief, too.
90s RAVE FASHION
We can't talk 90s festivals without mentioning the hallmark of every mainstage/campsite/park situ: the bucket hat. Love it or hate it, the bucket hat IS the 90s. It’s practical (sun protection: check!) and wearable, thanks to all the casj-cool updates it's received over the years. Pair your pastel bucket hat with a neutral 'fit for a low-key look, or get colour clashing with bold brights and loud prints.
90s HIP-HOP FASHION
Every now and then, Timberlands step back onto the scene, and we’re here for it 🥾 🥾 They’re mega-comfy and will last you a lifetime, so no wonder every hip-hop star in the 90s and early 00s was repping 'em. Wear yours with baggy jeans (the baggier, the better tbh), a plain tee and a utility gilet to bring the vibe up to date. Not quite 90s enough? Just stock up on your denim with oversized dungarees – whether you team yours with a hoodie or graphic tee, it's a staple suitable for ALL temps.
Y’know what’d make a 90s hip-hop fashion fiend rly 🎶 jump 🎶 jump? A BIG bomber jacket. We love the American-high-school energy in this varsity style, but TBQH, you can't go wrong with any oversized bomber jacket. Keep the rest of your look pared down – think a plain tee and a pair of jeans – to let your jacket really ✨ shine ✨ It's a 'fit guaranteed to bring 90s nostalgia back to you and your best pals 🔥