Men's Obey

American urban apparel label Obey was founded

American urban apparel label Obey was founded by activist Shepard Fairey in 2001, as part of one of his ongoing street and fine art campaigns. Transferring his striking designs from canvas to clothing, the brand currently offers up a range of menswear that’s largely inspired by classic military and work cuts. Give your casual outfits a shake up with all-over graphic print shirts, soft-touch logo pullovers and relaxed-fit worker trousers from Obey. The streetwear label also makes its mark on the loungewear front, with branded tees and coloured hoodies exclusive to ASOS. Shop Obey’s menswear collection that’s full of progressive designs that’ll give your wardrobe a statement urban edge.