As seen above, the Competition is divided into 3 stages. This section of the Ts&Cs provides further details on how to submit Your Business's application, the information we will require at each stage, how we will communicate with You, and the key dates. Failure to comply with all of these requirements and requirements in the application form, as well as the dates in the above table, may invalidate Your Business's application.
(a) Stage 1
The Representative will need to complete and submit the application form on the ASOS Fashion Discovery website at www.asosfashiondiscovery.com on behalf of their Business, and have received a confirmation of submission email, by the Stage 1 closing date of 19 June 2016 (23:59 BST).
The application form does not need to be completed in one go – if You want to come back to it later, click “Save For Later”. However, please bear in mind that:
- Your Business's application will only be entered into the Competition when You log back in, click “Submit” and You receive a confirmation of submission email;
- any applications which are still at the “Save For Later” stage but have not been submitted (i.e. You have not received a confirmation of submission email) by the Stage 1 closing date will not be accepted – so remember to click “Submit” on Your Business's application well prior to the Stage 1 closing date; and
- once You have submitted Your Business's application, the application cannot be amended or updated any further.
All applications will receive unique account details (either when the Representative clicks “Save For Later” or “Submit”, whichever is first) made up of the Representative email address and a unique reference number. As the Representative, it is Your responsibility to keep all account details confidential, and Your contact details valid/up-to-date, as we will use them to update Your Business on the Competition.
Our Stage 1 judges want to get to know Your Business and its Brand (remember that Your Business's application can only relate to one Brand – see section D above). Make sure You comply with all the instructions in the application form (including word/page/line lengths and format requirements!) and answer all the questions. Please do not send any documents or samples by post – they will not be accepted or returned.
Just a reminder - when filling out the application form, please focus on fashion products sold under the Brand which is the subject of Your Business's application. Information relating to non-fashion products or different Brands will not be taken into account for this Competition.
(b) Confirming the Longlist
After Stage 1 closes, our judges will select up to 50 Businesses to go through to Stage 2 and become the “Longlist”, which will comprise a mix of Brands (i.e. menswear, womenswear, unisexwear, accessories, footwear and/or jewellery etc.) whose application our judges feel most clearly match the criteria set out in section H below. The judges’ decision will be final and no correspondence will be entered into relating to their decision.
We will contact the Representatives of all Stage 1 entrants by email by 1 July 2016, to confirm whether or not they are on the Longlist. If You have not heard from us by 1 July 2016 (23:59 BST), it means that Your Business has not been selected for the Longlist. Remember to keep all contact details up to date to make sure Your Business doesn’t miss out. If there are any changes to contact details please let us know at asosfashiondiscovery@asos.com and include Your full Business name and unique reference number.
If Your Business is Longlisted, You must respond to us (in the way and by the date specified in our confirmation email), to confirm Your Business's acceptance to proceed to Stage 2. Failure to do so may be taken as Your Business's withdrawal from the Competition and we may not progress Your Business's application to Stage 2.
(c) Stage 2
The Representative of a Longlisted Business will need to complete an additional information form (accessible on the ASOS Fashion Discovery website, using their Business's unique account details), by the Stage 2 closing date of 31 July 2016 (23:59 BST). The Representative should access the form using the unique account details received at Stage 1. The same rules apply in Stage 2 as they did in Stage 1 with regard to saving, partially completing and submitting the additional information form.
The Stage 2 additional information form will request more detailed information about Your Business and Brand. Once again, please make sure You comply with all instructions in the additional information form – in particular, at this Stage certain sections of the form must be completed using specific formats.
Another reminder - when filling out the Stage 2 additional information form, please focus on fashion products sold under the Brand which is the subject of Your Business's application. Information relating to non-fashion products or different Brands will not be taken into account for this Competition.
(d) Confirming the Shortlist
After Stage 2 closes, our judges will select their top 12 Businesses to go through to Stage 3 and become the “Shortlist”. Their selection criteria will be how closely the application meets the criteria set out in section H below. The judges’ decision will be final and no correspondence will be entered into relating to their decision.
We will contact the Representative of all Longlisted Businesses by email and/or phone by 19 August 2016, to confirm whether or not they are in the Shortlist. If You have not heard from us by 19 August 2016 (23:59 BST), it means that Your Business has not been selected for the Shortlist.
If Your Business is Shortlisted, You must respond to us (in the way and by the date specified in our confirmation email), to confirm Your Business's acceptance to proceed to Stage 3. Failure to do so may be taken as Your Business's withdrawal from the Competition and we may not progress Your Business's application to Stage 3.
(e) Stage 3
Stage 3 is all about getting to know Your Business and selected Brand even more closely! There will be a few elements…
Business/Brand profiles
The Shortlist will be showcased on the ASOS websites (as well as on other ASOS channels including social at ASOS’ discretion). ASOS will build a profile for each Shortlisted Business which will include a short Business/Brand bio and may also include videos, images (e.g. of Key Individuals and Brand’s fashion collection) and links to the Business/Brand’s website and social pages. By entering this Competition, Your Business licenses and consents to ASOS using and editing Your Business's submitted materials as ASOS deems appropriate in order to create the profile, and licenses and consents to ASOS creating hyperlinks between Your Business's profile and Your Business/Brand’s website and social media pages.
In order to build the profile pages and produce other Competition content, we will organise a meeting and photo/video shoot both in the Shortlisted Business's offices and at ASOS HQ (Greater London House, Hampstead Road, London NW1 7FB) between 22 August 2016 and 9 September 2016; so please keep this in mind (and ask the Key Individuals to do the same) when organising Summer breaks!
ASOS will retain ownership and editorial control over the content of Your Business/Brand’s profile page and may, at its discretion, decide whether or not to use the content created at the meetings and shoots. See section K(c) below for more information.
Customer Insight
At ASOS, we are all about engaging with our customers and we’d like to see what they think of the Shortlist. We will therefore announce the Shortlist to customers on 19 September and give our customers the opportunity to give feedback on each of the Shortlisted Businesses. Please note that customer feedback will not determine our Winners, although the panel may in its discretion take it into account (as one of many factors – see section H below).
Panel interview
Key Individuals from the Shortlisted Businesses will be required to attend a panel interview (either at ASOS HQ or another Central London location) on 11 or 12 October 2016. A full briefing will be provided in advance, but Businesses should anticipate bringing along samples of the Brand’s current collection(s) that support the Business's application, such as best-sellers, and key / favourite pieces
(f) Announcing the Winners
At the end of Stage 3, the panel will select two Businesses to be the winners of the Competition (“Winners”). The judges’ decision will be final and no correspondence will be entered into relating to their decision.
We will contact the Representatives of all Shortlisted Businesses by 14 October 2016 by email and/or phone and/or letter to confirm whether or not their Business is a Winner. All Winners and Shortlisted Businesses must keep the outcome of the Competition confidential until the Winners' Ceremony (see section K(a) below).
Our Winners will be announced publicly at a Winners' Ceremony on 19 or 20 October 2016 in Central London. Key Individuals from the Winners must be available to attend the Ceremony.