Limited ("ASOS") is totally committed to protecting the privacy of our site visitors
and customers. The ASOS team members are customers themselves of other Internet
sites and fully appreciate and respect the importance of privacy on the Internet.
We will not disclose information about our customers to third parties except where
it is part of providing a service to you - e.g. arranging for a product to be sent
to you, carrying out credit and other security checks and for the purposes of customer
research and profiling or where we have your express permission to do so.
will not sell your name, address, e-mail address, credit card information or personal
information to any third party without your permission, but we cannot be responsible
or held liable for the actions of third party sites from which you may have linked
or been directed to the ASOS website.
Communication & Marketing
you have made a purchase from our store we may occasionally update you on our latest
products, news and special offers via e-mail, post & telephone. You will also be
given the opportunity to receive such communications from us and selected third
parties when you become a member of ASOS.
ASOS members have the option to opt-out of receiving marketing communications from
us and/or selected third parties. If you do not wish to continue to receive marketing
from us and/or selected third parties you should opt-out by visiting 'Your Details'
in 'Your Account' on the ASOS website. You can access 'Your Account' once you register
and login. Or click on the "unsubscribe" link in any email communications which
we might send you.
cookie is a small information file that is sent to your computer, mobile or other
device when you visit a website and it will recognise your device on future visits.
These types of files do a number of different jobs such as remembering your preferences
and chosen items, assisting you to improve your site experience as well as trying
to ensure that the adverts or offers you see online are more relevant to you. These
“cookies” can be divided into 4 types each of which is outlined below.
Category 1: Strictly Necessary Cookies
cookies are essential in order to enable the site to provide services you have asked
for such as remembering your shopping bag items.
Category 2: Performance Cookies
type collect anonymous information on how people use the site and the data is merged
with other users to enable us to improve how the site operates. For example we utilise
Google Analytics cookies to help us understand how customers arrive at our site,
browse or use our site and highlight areas where we can improve areas such as navigation,
shopping experience and marketing campaigns. The data stored by these cookies never
shows personal details from which your individual identity can be established.
Category 3: Functionality Cookies
remember choices you make such as language, search parameters such as size, colour
or product line. These can then be used to provide you with an experience more appropriate
with your selections and make the visits more tailored and pleasant. The information
is also merged with other users on an anonymous basis to enable us to improve how
the site operates. For example our Saved Items feature utilises a cookie to remember
the products which you have expressed a wish to save whilst browsing our website.
Category 4: Targeting Cookies or Advertising Cookies
cookies collect information about your browsing habits in order to make advertising
relevant to you and your interests. They remember the websites you have visited
and that information is shared with other parties such as advertisers. For example
we use 3rd party companies such as Criteo to provide you with more personalised
adverts when visiting other websites.
can change the settings on your browser to prevent cookies being stored on your
computer or mobile device without your explicit consent. Your browser “help” section
will normally provide details on how to manage the cookie settings.
may disclose aggregate, anonymised statistics about the number of visitors to this
Website or number of purchases made as required by our investors. We use an independent
measurement and research company to gather data regarding the visitors to this Website
on our behalf using cookies and code which is embedded in the site. Both the cookies
and the embedded code provide statistical information about visits to pages on the
site, the duration of individual page view, paths taken by visitors through the
site, data on visitors' screen settings and other general information. ASOS uses
and stores this type of information, as with that obtained from other cookies used
on the site, to help it improve the services to its users. Further information regarding
the way in which this information is obtained and used can be obtained by contacting
Protecting your security
may use personal information provided by you in order to conduct appropriate anti-fraud
checks. Personal information that you provide may be disclosed to a credit reference
or fraud prevention agency, which may keep a record of that information. This is
done only to confirm your identity - a credit check is not performed and your credit
rating is unaffected.
Transfers of your Information
information that we collect from you may be transferred to, and stored at, a destination
outside the European Economic Area ("EEA"). It may also be processed by staff operating
outside the EEA who work for ASOS or one of our suppliers. Such processing may,
for example, be required in order to fulfil your order, process your payment details
or provide support services.
the transmission of information via the Internet is not completely secure. We will
do our best to protect your personal data, but cannot guarantee the security of
data transmitted to our site; any transmission is at your own risk. Once we have
received your information, we will use strict procedures and security features to
try to prevent unauthorised access.
Disclosures of your information
may disclose your personal information to any of our group of companies. We may
also disclose your personal information to third parties:
in the event that
ASOS sells or buys any business or assets;
if ASOS or substantially
all of its assets are acquired by a third party, in which case personal data which
we hold about our customers may be one of the transferred assets; or
if we are under a
duty to disclose or share your personal data in order to comply with any legal obligation,
or in order to enforce or apply our terms of; or to protect the rights, property,
or safety of ASOS, our customers, or others. This includes exchanging information
with other companies and organisations for the purposes of fraud protection and
credit risk reduction.
Third party sites
site may contain links to and from the websites of our partner networks, advertisers
and other third parties. If you follow a link to any of these websites, please note
that they have their own privacy policies and that we do not accept any responsibility
or liability for these policies. Please check these policies before you submit any
personal data to these websites.
Checking your Details
you wish to verify the details you have submitted to ASOS you may do so by contacting
us via the e-mail address or address given below. Our security procedures mean that
we may request proof of identity before we reveal information. This proof of identity
will take the form of your e-mail address and password submitted upon registration.
You must therefore keep this information safe as you will be responsible for any
action which we take in response to a request from someone using your e-mail and
password. We would strongly recommend that you do not use the browser's password
memory function as that would permit other people using your terminal to access
your personal information.
Limited (at the address below) is the data controller for the purpose of the Data
Protection Act 1998 (the Act).
have the right to access the information which ASOS holds about you and your right
of access can be exercised in accordance with the Act. You may lodge an access request
for free, but depending upon the personal information you request, we may impose
a charge to recover our costs in providing you with details of the information we
hold about you. We will notify you of any such change upon receiving your access
request, and confirm whether you wish to proceed and pay such charge.
are always pleased to hear from our customers (even if it is a complaint!). We are
always grateful for any time you spend providing us with the knowledge we need to
ensure our customers are completely satisfied - we want you to return to the site
and to recommend us to your friends and family. If you have any questions or feedback
about this statement, or if you would like us to stop processing your information,
please do not hesitate to contact a customer service member of the ASOS team, who
will be delighted to answer any questions you may have.
You can either contact customer care
Or, write to us at:
Building 2. Peoplebuilding
Hemel Hempstead Industrial Estate