Some of the hottest streetwear labels around, including Stussy, Joyrich and Sick Girl have landed at ASOS, but this is one trend that is bigger than the labels - it's about the culture of street cool, and all the music and icons that go along with it.
We spoke to singer/songwriter Beatrice Eli, whose new EP 'It's Over' echos urban pop styles, about her favourite street influences.
What does it mean to you to be 'street'?
It's about about realness, attitude, fearlessness and swag. Therefore it can be found in many types of music.
What are your top five street songs?
It Was A Good Day - Ice Cube.
You can't go wrong with that Isley Brother's sample! I love Ice Cube's voice and delivery and the unintentional humor of the song.
Just A Girl - No Doubt.
For all the real ska punk, I'm sure this is pretty bubble-gum, but for me that doesn't matter. It has rawness, attitude and humor.
Across 110th street - Bobby Womack.
Since we're talking about STREET songs, I had to get literal with it! For me, this is one of the greatest songs by Bobby Womack, it's the very core of realness aaaand it's featured in one of my favorite movies 'Jacky Brown'. Which leads me to the actress playing Jackie Brown - Pam Grier. She is street personified. End.
This Is Love - PJ Harvey.
Maybe this isn't what people consider 'street music' but hey, I'm the one writing this list! The guitar riff... I wanna drive around all day with the windows down listening to this. She's fearless when she sings 'I can't believe life's so complex when I just wanna sit here and watch you undress'. I feel you PJ.
Provider - NERD.
I looove this song. This is so Neil Young with its smart, emotional type of storytelling. I can not get tired of this song.
Who are your top five street style icons?
You can't talk about street style without talking about Tupac right? Everything from the bandanas and military wests to the red carpet suit and tie-outfits. I love.
Gwen Stefani -
From No Doubt's Tragic Kingdom era with the baggy pants, combats and cropped sports tops. All that together with her attitude, she does push-ups on stage, hello!
Andre 3000 -
In my opinion he's one of the greatest rappers of all time he doesn't NEED to wear over the top outfits to get people's attention. This makes me love the way he dresses even more because it doesn't feel forced.
Mary J Blige -
Early '90s 'What's the 411?' and 'My life' period Mary J Blige - ahhhh! Not only are those albums iconic, but her style in that period is too. Timps, baseball jackets crop tops and the pin-striped zoot suits she had back then are classic.
Patti Smith -
It feels wrong talking about Patti Smith in a fashion context - she's so much more than her clothes. But she wears her shirts and suits like its a uniform. She doesn't fuss around and I like that effortless seriousness.
Listen to Beatrice Eli's EP 'It's Over' now