DID YOU KNOW THESE AUSSIE BRANDS WERE ON ASOS?
By Symone Keisha, May 28, 2025
We get it – there's nothing like a seriously good scroll session to spark style 'fitspo, but with hundreds of brands to choose from, it’s easy for a few gems to fly under the radar. And while we’re still obsessed with our latest brand drops (looking at you, For Love & Lemons), we wanted to shine a light on the Australian labels that deserve your attention. From cool-girl staples to swimwear must-haves, these brands from Down Under are about to flip your wardrobe upside down (in the best way possible). Get scrolling...
#1: SNDYS
SNDYS linen blend flower applique top & pants co-ord in white, from $99
Three words: effortless, casual, feminine. That’s what you can expect from SNDYS – and the latest drop nails it with flowing silhouettes and throw-on-and-go co-ords that take you from day to night with ease. Details like ruching, contrast piping, draping and embroidery make this drop a must for laid-back weekends and sun-soaked hangs with friends. And if you’re still looking for your go-to summer dress, best believe you'll find it here.
#2: KULANI KINIS
Kulani Kinis emerald tides mix & match bikini in dark green, from $58
With vacay season on its way, we had to include a swim brand for your OOO plans. Kulani Kinis designs bikinis just as stunning as the destination you're heading to and features a sunny selection of tropical prints, lettuce edge details and every shade under the sun. It makes for the perfect go-to for your Euro summer plans, which we hope includes pool parties, lazy beach days and plenty of SPF.
#3: VRG GRL
VRG GRL nova linen mini dress with tie side in brown, $165
Into premium textures and effortless looks? Put VRG GRL at the top of your list. This cool-girl brand features breezy linen pieces and hand-painted prints you'll be seeing everywhere this summer. Want to stay on top of your style game? Then take our advice: choose VRG GRL whenever you want a standout look that’s clean, elevated and polished.
#4: BARDOT
Bardot cut out maxi dress in black, $200.50
Upcoming wedding? Best friend’s birthday dinner? How about a huge night out with your girls? Bardot has looks for them all. With glam dresses, co-ords and skirts that are designed with special occasions in mind, Bardot is your go-to for when you want heads turned at the function.
#5: LIONESS
Pictures: ASOS
Lioness Field of Dreams foldover bardot drop waist maxi dress in soft blue, $148
We love an all-rounder, and Lioness is just that. Whether it's low-rise jeans, a cinched shirt or a plaid tank, one outfit is all it takes to channel your inner It-girl. These 'fits go effortlessly to the coffee shop, the bar or to a wholesome catch-up in the park. And yes, this brand has an elevated side too – you've probably spotted their viral Field of Dreams dress on social (and yes, it’s just as good IRL). Snap it up now, just in time for wedding season.
