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Privacy & Cookies: Our promises

We’ll always keep your data safe and secure. So you’re clued up, here’s why we need it and how we use it.

Our Privacy Promise


1. Only the good Stuff

We will only use your data to improve your ASOS experience and ASOS services.

2. Locked Down

We’ll protect and secure your data.

3. Straight Talking

We’ll always talk your language and be open – no nonsense, no surprises.

4. You're in control

You decide if you want to hear from us and how you hear from us.

5. Just the Essentials

No unnecessary information – if we don’t need it, we won't collect it.

Protecting Your Privacy

At ASOS, we are committed to protecting your privacy and security. We are customers ourselves of ASOS, so we totally appreciate and respect how important privacy is. ASOS complies with all relevant privacy and data protection legislation and regulations including, but not limited to, the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA) and Utah Consumer Privacy Act (UCPA).

For all our services, Limited is the data controller and is responsible for your privacy.

Full Privacy policy

  • How we use your information
  • Selling, sharing and disclosing your information
  • Marketing Messages
  • Seeing adverts for online
  • Keeping your information
  • Your rights and choices
  • Changes to how we protect your privacy
  • Cookies
  • How to contact us