Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge

Privacy & Cookies: Our promises

We’ll always keep your data safe and secure. So you’re clued up, here’s why we need it and how we use it.

Our Privacy Promise


1. Only the good Stuff

We will only use your data to improve your ASOS experience and ASOS services.

2. Locked Down

We’ll protect and secure your data.

3. Straight Talking

We’ll always talk your language and be open – no nonsense, no surprises.

4. You're in control

You decide if you want to hear from us and how you hear from us.

5. Just the Essentials

No unnecessary information – if we don’t need it, we won't collect it.

Protecting Your Privacy

ASOS, we are 100% committed to protecting the privacy and security of our customers and site visitors (yep, we mean you). The ASOS team members are customers themselves, of both ASOS and other internet sites – so we totally appreciate and respect how important privacy is. If you have any questions about how we Protect Your Privacy, drop us a line at

For all our services, the data controller — the company that’s responsible for your privacy— is Limited

Full Privacy policy

  • How we use your information
  • Sharing your information 
  • Marketing Messages
  • Seeing adverts for online 
  • Your information and countries outside Europe 
  • Keeping your information
  • Your rights
  • Changes to how we Protect Your Privacy
  • Cookies
  • How to contact us