STYLE AND CULTURE
THE MOMENTS THAT DEFINED 2024
December 24, 2024
Charli XCX looking brat + her signature color: chartreuse green.
THE AESTHETIC: BRAT
Not a single chronically-online person was left untouched by Charli XCX's inescapable aura this year. SS24 was declared 'brat summer' following the release of her iconic album brat, full of rave bops and an aesthetic to match. The vibe? Leather, white tank tops, slept-in eyeliner, and of course, chartreuse green – the 365 party girls have never had so much power.
Jacob Elordi stepping out during MFW.
THE SHOE: LOAFER
This year the humble loafer reached new levels of trend-dom. From the runway to the fashion crowd, we saw them everywhere, and we're not surprised – this timeless classic single-handedly elevates any look with zero effort. If you're in need of styling inspiration, look to loafer lovers like Jacob Elordi and Tyler, The Creator – they're also the masters of our On Campus and 90s Luxe trends.
Gwendoline Christie closing Maison Margiela’s SS24 show.
THE MAKEUP: PAT MCGRATH
When makeup legend Pat McGrath debuted a surreal beat at the Maison Margiela SS24 haute couture show in January, lives were changed. This unforgettable makeup moment saw Pat team up with John Galliano to create a porcelain-doll glaze on the model's faces. Cue millions of investigations into the products used and that was quickly followed with tutorials on how to get Pat's glassy skin.
Cynthia Erivo and Ariana Grande school us on method dressing.
THE PRESS ROLL-OUT: WICKED
Raise a hand if you’ve also been uncontrollably belting out Defying Gravity... Anyway, the Wicked press tour took the internet by storm in November and it was also a lesson in method dressing. Ariana took her character Glinda’s signature pink to new levels, whilst Cynthia checked into her emerald green era, and we’re holding space for all of it. Honorable mention to Zendaya's Dune and Challengers press looks too. Mugler from the archive? The Loewe of it all? Law Roach is exactly who he thinks he is.
The real Timothée vs. a Timothée lookalike.
THE INTERNET MOMENT: LOOKALIKE CONTESTS
He's the ultimate cool guy, the internet's boyfriend and star of hit films like Willy Wonka and Dune, so it will come as no surprise that people want to be Timothée Chalamet. But in October, hundreds of Timothée lookalikes gathered in NYC to win a cash prize of $50. Next, we saw the celebration of more male style icons like Harry Styles, Zayn Malik and Jeremy Allen White. We’re all slowly descending into the absurdity of the online world, and this one made it hard to log off.
Paul Mescal at Gucci men's show at MFW.
The MICRO TREND: PAUL MESCAL'S BOXER SHORTS
In June, the internet was sent spiraling when Paul Mescal stepped out at the Gucci men’s show in boxer-style short-shorts paired with a relaxed shirt, socks and loafers. Soon, boxer shorts became one of the It-item of the summer, especially when paired with Paul's preppy styling.
The IRL Polly Pocket AKA Sabrina Carpenter on her tour.
THE TOUR: SHORT N' SWEET
Sabrina Carpenter has been on a style odyssey this year. From butter yellow (one of the colors of the year!) to her hyper-femme uniform, her tour aesthetic set the tone for the summer.
Pictures: Getty
Alex Consani winning Model of the Year at the 2024 British Fashion Awards.
THE MODEL: ALEX CONSANI
Whether our fave It-girl is oversharing on TikTok or walking down the runway, the looks and memes are always exquisite. It's no wonder Alex Consani won Model of the Year at the British Fashion Awards, and as the first trans woman to win the award, it was a historic moment.
