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TWIST by Ouidad

Grounded in years of expert hair-care knowledge, let TWIST by Ouidad be your curl guide. It believes your routine should be as unique as your curls – yes you heard us right, no more one routine fits all. Shop our TWIST by Ouidad at ASOS edit and expect hydrating cowashes, moisture-locking leave-in conditioners and curl-defining gels to protect and accentuate your waves, curls and coils. Using only good-for-curl ingredients, the brand’s range of products aim to boost moisture without using harsh sulphates and damaging silicones. Curl-changing results: pending.