Brand

Giving you the confidence to express your individuality, ASOS DESIGN interprets major trends, adding a unique ASOS spin from our London design team. All the denim, dresses, jackets and pieces you need – and in all our fit ranges: ASOS Curve, Tall, Petite and Maternity – to invent a style that’s all yours, then switch it up again tomorrow, making every day, night and everything in between as extraordinary as you are. Your life is eclectic and unexpected and, now, so is your wardrobe.