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Privacy & Cookies: Our promises

We’ll always keep your data safe and secure. So you’re clued up, here’s why we need it and how we use it.

Our Privacy Promise


1. Only the good stuff

We will only use your data to improve your ASOS experience and ASOS services.

2. Locked Down

We’ll protect and secure your data.

3. Straight Talking

We’ll always talk your language and be open – no nonsense, no surprises.

4. You're in control

You decide if you want to hear from us and how you hear from us.

5. Just the Essentials

No unnecessary information – if we don’t need it, we won't collect it.

Protecting Your Privacy

ASOS, we are committed to protecting the privacy and security of our customers and site visitors (yep, we mean you). The ASOS team members are customers themselves, of both ASOS and other internet sites – so we totally appreciate and respect how important privacy is. If you have any questions about how we Protect Your Privacy, drop us a line at

For all our services, the data controller — the company that’s responsible for your privacy— is Limited

Full Privacy policy

How we use your information
Sharing your information 
Marketing Messages
• July 2023 marketing preference changes
Seeing adverts for online 
Your information and countries outside Europe 
Keeping your information 
Your rights 
Changes to how we Protect Your Privacy 
How to contact us