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MORE THAN FASHION

HOUSE OF CB TOOK OVER NOTTING HILL – HERE'S WHAT YOU MIGHT'VE MISSED

ASOS x House of CB launch kiosk

House of CB just launched on ASOS, and to celebrate we held a pop-up in the heart of Notting Hill (AKA the place for spring's best blossoms). To match the mood of the SS25 drop featuring floral dresses and romantic cuts, ASOS Insiders Tam and Maiya took to the streets with bouquets of peonies, encouraging everyone to write a love note and pass it on to the next person. The messages you came up with? You basically turned Notting Hill into a love story, one note at a time. Even the weather understood the assignment! If you missed it, don’t stress – scroll for the lowdown.

POP-UP IN FULL BLOOM
Gif of people attending the ASOS x House of CB launch event

You showed up and brightened our day! From House of CB lovers to Notting Hill locals, we invited everyone to stop, write a kind message, and attach it to a peony – and every single one was wrapped up, ready to be given to another unsuspecting person. A quick 411 on flower language: peonies are thought to symbolise romance, new beginnings, good fortune and beauty – what better way to welcome House of CB into their ASOS era?

 

A FEW OF OUR FAVOURITE MESSAGES

Women holding peonies with personalised messages

Woman with red nails holding a peony with message "you have an amazing smile".

Women holding peonies with personalised messages

Peonies with personalised messages

Peony with personalised message on it

Peonies with personalised messages on them

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