MORE THAN FASHION
HOUSE OF CB TOOK OVER NOTTING HILL – HERE'S WHAT YOU MIGHT'VE MISSED
By Ayis Stephen-Diver, 19 May 2025

House of CB just launched on ASOS, and to celebrate we held a pop-up in the heart of Notting Hill (AKA the place for spring's best blossoms). To match the mood of the SS25 drop featuring floral dresses and romantic cuts, ASOS Insiders Tam and Maiya took to the streets with bouquets of peonies, encouraging everyone to write a love note and pass it on to the next person. The messages you came up with? You basically turned Notting Hill into a love story, one note at a time. Even the weather understood the assignment! If you missed it, don’t stress – scroll for the lowdown.

You showed up and brightened our day! From House of CB lovers to Notting Hill locals, we invited everyone to stop, write a kind message, and attach it to a peony – and every single one was wrapped up, ready to be given to another unsuspecting person. A quick 411 on flower language: peonies are thought to symbolise romance, new beginnings, good fortune and beauty – what better way to welcome House of CB into their ASOS era?
A FEW OF OUR FAVOURITE MESSAGES







Pictures: ASOS
ROMANTICISE YOUR SUMMER WITH THESE STYLES:
House of CB Claudia dress in red, £189
House of CB Heidi dress, £169
House of CB Mademoiselle dress, £199
House of CB Samaria dress, £179
House of CB Celia mini skirt, £99
House of CB Marilyn sundress, £189
House of CB Romola dress in pink, £189
House of CB Lini dress in pink, £179
House of CB Sisi dress in lemon, £179