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THE ASOS DESIGN DENIM FIT GUIDE

sLet's face it: if you're going to find your dream jeans, chances are they're going to be ASOS DESIGN. 'Cause, from flared fits and slouchy mom styles to straight-leg heroes and skinny beauts, we take denim *very* seriously... Plus, each pair in our responsible edit uses around 50% less water in the washing and finishing process than your average, and is made with responsibly sourced cotton, too: win-win. The only thing you need to do now is start searching for your fave fit – which is why we've put together this foolproof cheat sheet, so you can get it right. Every. Single. Time. 
ASOS DESIGN Slouchy Mom Denim

The Slouchy Mom

Part of our Responsible edit. Think oversized, high-waisted and vintage-y.

ASOS DESIGN recycled high rise 'slouchy' mom jeans brightwash, $45.90

ASOS DESIGN High Rise Straight Leg

The New Straight-Leg

We're callin' it The Straight-Leg 2.0. Same classic fit, a little extra stretch. 

ASOS DESIGN high rise stretch 'slim' straight leg jeans in darkwash, $38.25
ASOS DESIGN Crop Kick Flare

The Effortless Kick-Flare

They're cute, cropped and have a fab flare. AKA the perfect fit for showing off your 👠

ASOS DESIGN high rise stretch 'effortless' crop kick flare jeans, $35.70

ASOS DESIGN Sassy Cigarette Jeans

The Sassy Cigarette

Meet your fave new jeans: super-high-rise and form-fitting, and – spoiler alert – they go with everything. 

ASOS DESIGN Petite high rise 'sassy' cigarette jeans in coated black, £47.60

ASOS DESIGN Farleigh Mom Jeans

The Farleigh Mom

Just like your fave mom jeans, only with a slimmer fit and more ankle 👀

ASOS DESIGN recycled high rise farleigh 'slim' mom jeans, $33.15

ASOS DESIGN Ridley Jeans

The Ridley Skinny

A spray-on fit for super-skinny jeans. Just add a slouchy knit for an autumn win.

ASOS DESIGN high rise ridley 'skinny' jeans in rose, $20.25

ASOS DESIGN High Rise Dad Jeans

The Relaxed Dad

A rigid style with a wide leg, slouchy fit and an old-school vibe. 

ASOS DESIGN high rise 'relaxed' dad jeans, $42

ASOS DESIGN Hourglass Lift And Contour Jeans

The Hourglass Flare

A kinda lift-and-contour effect with a lil flare... Let your curves do their thing 💁‍♀️

ASOS DESIGN Hourglass Tall 'Lift and Contour' flare jeans, $42

 

ASOS DESIGN 70s Kickflare

Pictures: ASOS

The 70s Flare

That classic 70s boho style, but with a lil bit of 2020, thanks to a tighter fit. 

ASOS DESIGN Tall high rise '70's' kick flare jeans, $44.80

ASOS DESIGN CURVE Mid Rise Jeans

The 90s Straight-Leg

The epitome of a classic. Your style ref? Your fave 90s movie. 

ASOS DESIGN Curve recycled mid rise '90s' straight leg jeans, $50.40

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