Men's HUGO

PSA: major scrolling is about to take place with our HUGO at ASOS edit. With the goal of breaking conventions, the brand offers up pieces that showcase individuality with a side-serving of attitude. Expect T-shirts, hoodies and sweatshirts, to trousers and joggers for a lower-half upgrade. Better yet, HUGO Red provides contemporary tailoring and streetwear perf for trendsetters AND risk takers, while HUGO Blue win at inclusive everyday essentials and elevated denim. Race ya to the checkout...

PSA: major scrolling is about to take place with our HUGO at ASOS edit. With the goal of breaking conventions, the brand offers up pieces that showcase individuality with a side-serving of attitude. Expect T-shirts, hoodies and sweatshirts, to trousers and joggers for a lower-half upgrade. Better yet, HUGO Red provides contemporary tailoring and streetwear perf for trendsetters AND risk takers, while HUGO Blue win at inclusive everyday essentials and elevated denim. Race ya to the checkout...