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The ASOS experience.

At ASOS, we never settle. We have an always testing, ‘always in beta’ philosophy, constantly improving to make it all just that bit better every day. From simple delivery and returns to innovative visual search tech, if it hasn’t been done before, we find a way to do it anyway.

Simple delivery and returns

We continually strive to make your experience with us as seamless as possible. In real speak, that's all about our simple delivery and returns (Ts&Cs apply). Two of your favourite ASOS things… and ours, too 🙌.

Style Match

Whether inspired by a look in a magazine or a friend's vibe, you can now find similar pieces faster and easier than ever before with our photo search technology. Snap or upload an image and Style Match searches all our products to show you the closest things. Plus, it's really fun.

Fit Assistant

We do everything we can to make sure our customers get their fit right, first time. This is where Fit Assistant comes in. Designed to offer a personalised size recommendation based on similar shoppers and bespoke measurements, we’re helping you be confident in the size you choose – knowing we’ve always got your back.

ASOS Premier = unlimited Next Day Delivery

Choose our amazing ASOS Premier for unlimited free Next Day Delivery for a whole year. Minimum order value and Ts&Cs apply.

Student discount (10% off until you graduate)

Being a student can mean you’re low on funds, but don’t worry, we got you. We give students 10% off all the way through graduation. Because your budget shouldn’t stop you from being you.

Customer care

Not sure about something? Our Help pages are there for you to answer any questions you may have, 24/7. Not only that, but we also have the friendliest customer care advisors working our Live Chat to help with anything our FAQs don't know!