Can you tell me more about the ASOS Carnaby Street Pop-Up?

Why have you created a pop-up? Is it here to stay?

This November, ASOS is stepping out from behind the screen with a premium pop-up experience. The 10-day event will take place at 10 Carnaby Street, Soho, London, from 7 to 16 November. So no – it’s not here to stay, but it’s set to be unforgettable.

ASOS.WORLD loyalty members can book exclusive personal styling sessions during the early access event on Friday 7 November, 11am–2pm.

ASOS is bringing together over 200 pieces for the Carnaby Street pop-up – spanning statement cold-weather staples, standout partywear, and beauty must-haves. It’s your one-stop destination for winter layering, festive celebrations, and gifting inspiration.

Explore and try on pieces from the newly launched ASOS Collective menswear range, the elevated ARRANGE line, the latest Topshop and Topman edits, and a curated selection from leading partner brands including Good American, Carhartt WIP, and AllSaints.

The pop-up will also be the only physical location to shop the second drop of the exclusive adidas x ASOS collaboration, which launched online on 30 October. Don’t miss the statement sneaker wall, showcasing top picks from adidas and other premium footwear brands.

Plus, discover Face + Body favourites from brands such as Charlotte Tilbury, Medicube, Ouai, and Bubble, giving beauty lovers the chance to explore cult products and new essentials alike.

How accessible is the ASOS Pop-Up experience?

The event space is fully step-free and wheelchair accessible. We’re committed to making the event inclusive for everyone, and lift access will be available where needed.

Where can I get a ticket for the ASOS Pop-Up?

No ticket needed! It’s free for everyone to visit, so if you’re nearby, we’d love you to pop in.

Can’t make it to Carnaby Street?

ASOS is bringing the pop-up experience online too. You’ll find all 200+ pieces featured in-store available on ASOS.com and the ASOS app, so you can shop the full collection wherever you are.

Can I return items bought at the ASOS Pop-Up?

All purchases made at the pop-up are final sale, which means they are not eligible for returns, exchanges or refunds, other than in exceptional circumstances.

If there’s an issue with your item, please contact our Customer Care team. You’ll be asked to provide proof of purchase, so please make sure to keep hold of your receipt.