Virtue

Say goodbye to dry, damaged locks, and hello

Say goodbye to dry, damaged locks, and hello to shinier, thicker strands. Enter: hair care from our Virtue at ASOS edit. Formulated with Alpha Keratin 60ku, a protein dedicated to repairing and strengthening your hair (um, yes pls), Virtue's range of shampoos, conditioners and hair treatments is here to take your tresses to the next level. Get mane-character energy with hair recovery kits, aiming to de-frizz and hydrate your curls *flicks hair*, or douse those ends with the brand's nourishing healing oil. Luscious locks, incoming...