Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge

FASHION

TIKTOK TREND ALERT: COASTAL GRANDMOTHER

Got some questions for you: do you relate to Charlotte from SATC? Do you love watching hours of celeb house tours on AD? Have you got a growing obsession with farmer’s markets? If you've racked up three hard YESes, you might be entering your coastal grandmother era 🏖 This TikTok trend is THE moment rn – think summer in the Hamptons, loadsa linens, comfy sandals, oversized shopper bags and sleek minimalism. If you're old at heart, read on to learn how to nail the new trend – aesthetically pleasing bowl of fruit sadly not included 🍋 🍊 🍏 🍇
Woman wearing a bucket hat.

Levi’s reversible sun hat, £30

Coastal grans live for a seaside stroll, so ofc you need a preppy bucket hat to go with all that cool and breezy linen – the more oversized the better tbh. Wear yours with mini circular sunglasses, like Diane Keaton in Something’s Gotta Give, for optimal coastal-gran realness ☀️
A circular bag.

ASOS DESIGN circular rattan bag, £25

Nothing says big coastal-grandmother energy like a woven straw bag. It’s basically summer in an accessory. In fact, we'd cosign a rattan bag in any shape – from oversized shopper to statement compact ones like this. 
Woman wearing a striped linen shirt.

Stradivarius oversized linen dad shirt, £19.99

Linen’s a *core* part of the wardrobe for anyone looking to master the CG aesthetic. It’s easy, super-comfy and lightweight, plus it gives intense rich-divorced-lady-by-the-sea energy 💸 Channel Meryl Streep in Mamma Mia and go for a floaty, oversized top half with matching trews.
Woman wearing linen cargo trousers.

Stradivarius wide leg linen-look cargo trousers, £27.99

At risk of repeating ourselves, living in linen is *essential* for any aspiring coastal grans out there 🧓🏻 Make it casj and beachy with a wide legged and high-waisted cut, and keep the colours low-key and neutral shade – cos real CGs ALWAYS rep a tonal 
A pair of Birkenstock Arizona sandals.

Birkenstock Arizona suede sandals, £90

Imagine the situ: you’re shopping for the perf scented candle. What are you wearing with your H2T linen 'fit? A classic pair of Birks ofc 🙌 Giving laid-back summer to the max, these timeless slip-on sandals are the BFFs of coastal grandmothers everywhere 🌴


Shop more coastal grandmother bits below 👇

SHOP THE STORY Items