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Looking to discover new boutiques on ASOS Marketplace? Wanna learn more about our sister site as a whole? This round-up's for you. This Pride Month, we're profiling four LGBTQIA+ shop-owners to add to your radar, stat. Discover their brands, their stories and what they're doing for Pride Month below. 
Rion Hannora looking straight into the camera in a pink and cream graphic printed cutout top with her face digitally distorted | ASOS Style Feed

Picture: Rion Hannora

A woman in a red and pink velvet corset | ASOS Style Feed

Picture: Rion Hannora

Ríon Hannora (she/her) – Owner of Ríon Hannora

'As a proud bi-sexual woman, I am delighted to have my boutique featured during Pride Month. My boutique consists of ethical, empowering and non-binary corsets which I design and create in my home in Ireland. Each corset is made from either bio-degradable or repurposed fabrics. I always try to portray gender fluidity throughout the imagery used on my site and I've made multiple commissioned corsets for all genders.'


Shop Ríon Hannora

Close-up of Tobi, founder of Beaddictionxx, with rainbow makeup and a rainbow-coloured bead necklace | ASOS Style Feed

Picture: Beaddictionxx

A beaded rainbow necklace  in the sun on | ASOS Style Feed

Picture: Beaddictionxx

Oluwatobi (she/her) – Owner of Beadaddictionxx

'I am 21 years old and I hand-make beaded chokers inspired by LGBTQ+ flags. The jewellery pieces I make are inspired by my Nigerian heritage and, as such, they are all made using a beading technique that is native to Eastern Nigeria, once used to make jewellery and crowns for royalty. I hope to not only make people feel royal with my chokers, but to boost their confidence and empower them.'

Shop Beaddictionxx
Nicki wears a red TLC band shirt with blonde braids and a gold necklace | ASOS Style Feed

Picture: Nic Nac Thrifty Stack

A man standing on a field wearing vintage clothes and Vans checked shoes | ASOS Style Feed


Nicki (she/her) – Founder of NIC NAC THRIFTY STACK

'I am a recording artist first and foremost, making alternative hip-hop. I also identify as a lesbian woman. Fashion has always been one of my interests, which led me to get into reselling vintage clothes. I wanted to create my brand for people who love designer clothes but aren’t able to afford the RRP.'

Darren wears a grey sweatshirt with a rainbow trim while Denise wears black sunglasses and a red and yellow jumper, in front of racks of clothes | ASOS Style Feed

Picture: YapYap

A woman standing in a yellow long shift dress | ASOS Style Feed

Picture: YapYap

Darren (he/him) and Denise (she/her) – Co-founders of YapYap

'We will definitely be celebrating Pride. As a partnership of two (one of us is gay), we've both been supporting LGBTQ rights since the Clause 28 marches of the '80s. We'll have rainbow garments available throughout the summer!' 🌈

Shop YapYap