ASOSERS GET NAKED WITH LUSH
By Amelia Bell, 7 June 2021
As IG-perfect as it's eco-friendly, Lush has been working hard to make our routines a little kinder to the planet since day one. And, since the OG brand has just landed at ASOS (🥳) now’s the perf time to make your routine more responsible – and haircare is a great place to start. The brand's all-new shampoo bars not only help reduce plastic waste one wash at a time; they have that Lush lather and scent we love, too. Intrigued? See what happened when four ASOSers swapped their bottles for solid shampoo below.
Lucy Nye – Intake Planning Administrator
'I have quite thick hair that can get greasy quickly but, with these bars, I felt I was able to leave my hair longer between washes. My mane looked much silkier than it does with regular shampoo and I’ve noticed an increase in volume – I’ve always struggled to give my locks volume, but now they're fuller than ever. My hair stands up to styling better now, too, and I’m loving the flow it has. After seeing how well my hair has lasted, I will def continue to use the shampoo bar.'
Lucy Banting – Buyers Assistant, Face + Body
'The shampoo bars are much easier to use than bottles. To apply, simply wet your hair in the shower, soften the shampoo bar under water and rub it between your hands to create a little lather. Then, massage it through your hair and scalp. The smell is very natural, with hints of honey and sweet orange. I've noticed that my hair isn't being stripped as much compared to with my usual shampoo, and my curls feel moisturised and nourished.'
Rosie Wrighting – Buying Administrator, MW ASOS Design Tailoring
'I have such bleached hair that it makes getting soft strands very difficult, but this certainly did the trick. The next day it felt controlled with no fizz or flyways and was easy to manage and style. I love the fact that this was such a simple switch but could make a big difference to my use of plastic in the long run. This lasted a lot longer than my normal shampoos, too; I normally go through one bottle a month but this looks barely used after the same amount of time.'
Jasper Kay Thoma – Assistant Designer, WW Accessories & Jewellery
'My hair feels super clean and shiny after just one use and almost doesn’t even need a conditioner! It was really simple to use, too. I love that it comes with barely any packaging (and it's all recyclable). I've now started swapping all my liquid soaps to solid ones, too, to try and reduce my own plastic waste.'