INSPIRATION AND ADVICE
5 WOMEN BRAND OWNERS WE STAN ✨
By Ebony-Renee Baker, 8 March 2021
ICYDK, it's International Women’s Day! To celebrate, we're bringing you a v special Women's Day edit filled with (almost) all of our women-owned brands on site! 💛 So, you can stock up on everything from cute lingerie to Face + Body heroes, all while supporting women entrepreneurs 👊 It's a win-win.
To mark the occasion, we've collaborated with the Prince’s Trust on its #ChangeAGirlsLife campaign, and the ASOS Foundation has donated £28k to its Women Supporting Women initiative, which aims to support the development of young women throughout the UK. To donate £1 to the Princes Trust, text GIVE to 70051. Ts&Cs apply.
And, what better time to hand the mic over to our women brand owners? 🎤 We (virtually) sat down with five of our faves to chat about the big day, women supporting women, intersectional feminism in their brands and lots more! Check it out below.👇
ISABELLE WHITE, IMAGE GANG
'Image Gang’s mission is to create jewellery for whoever you decide to be when you wake up every morning. I love International Women’s Day, because it’s a chance for me to hear inspiring stories from other women. It’s an opportunity to reflect on all the strong amazing women that have paved the way for people like me, particularly Black women. As women, we are so multifaceted and have to play a number of roles in our daily lives.'
CHELSEA WILLIAMS & NATALIE PAUL, WE ARE WE WEAR
We Are We Wear is a lingerie and swimwear brand that aims to help women feel confident in their own skin. Available from sizes XS to XXXL.
'Our brand ethos is to "build confidence in women, one body at a time". We showcase our collections on women of all shapes, sizes and backgrounds, giving our customers the opportunity to see our designs on women they can relate to. Our latest lingerie campaign is the first part of a series on self-love and sustainability, showcasing women being and feeling confident 💁♀️'
LUCY AYLEN, NEVER FULLY DRESSED
Never Fully Dressed is a brand with the mantra 'our customer is our influencer' and works to be as sustainable as possible from their fabrics to production processes.
'I am continuously in awe of women, from iconic historical and cultural figures to those in our everyday lives keeping the world turning 🌍 International Women's Day is a day where we can celebrate our history, journey, each other, empowerment and strength. Our staff are mainly women, and our customers are mainly women. We love women leaders and pioneer giving women that confidence to achieve. And there is still more to do.'
JENNA MEEK, SHRINE
SHRINE is an accessories brand that specialises in festival looks like hair dyes, jewels and more that emphasise your individuality.
'We've always had a tight-knit, female-led team at SHRINE. And we always make sure we recognise female independence and empowerment in all of our campaigns. We want to support every gender, regardless of who they are and what they do 💕'
BYBI is a skincare brand that prioritises your skin's health and using sustainable practices.
'As a women-founded brand, we’re proud to have a 80% women workforce, which creates a passionate, ambitious and nurturing environment. To us, International Women’s Day is a day where we can champion the women we admire and their achievements, while coming together as colleagues, friends and a community to inspire the next generation. BYBI empowers women through transparency, right through from seed to shelf.'