SAY HI TO WE ARE WE WEAR
By Ebony-Renee Baker, 24 November 2020
Plus, a little fun fact: founders Chelsea and Natalie just so happen to be former ASOS staff members, too! 🤭 So, read on to find out what the duo had to say about their AW20 collection! 👇🏽
Chelsea: I started as an apprentice and then got up to assistant-buyer level. I worked on lingerie and that's where I met Natalie and we became really good friends.
Natalie: I was brought on to launch lingerie at ASOS. It was an amazing opportunity for me because I got to build the brand and envision how we saw it working for the customer.
How did you start We Are We Wear?
Chelsea: I left ASOS for a new job but didn’t end up going, and then Natalie was like, 'should we start a brand?' I was like, 'uh, no you're crazy. Where would we start?!' And yeah, one thing just led to another… And then we basically came to the decision to start it.
What can we expect from WAWW?
Chelsea: We've worked in other companies before where their clothes don't necessarily fit on all sizes of the spectrum, so we want to make sure [our garments] aren’t fitted on size smalls and just graded up from there. For example, one of our bras in a smaller size will have a certain strap width and then, in a curve size, we've changed that. It's the same bra, but there's different technicalities within our lingerie that make it different – there's just more support for curve and fuller-bust girls.
Tell us about your latest collection.
Natalie: Since we both have a lingerie background, we've been dying to get this collection pulled together. It’s a small collection that showcases us as a brand… we feel that it covers all body shapes and there's something in there for everyone. Our very first collection was like: this is us; this is how we want to be perceived; but now, going forward, we have so much exciting stuff coming. It's all about building the platform.
Natalie: We have a swim edit that is made from recycled plastics, and, within lingerie as well, we're starting to use recycled materials. For us, it's just about making the customer aware and we'll be using that alongside the whole body-positivity movement as well. And then, regarding our products that are not sustainable, it's just about teaching the customer how we can utilise the products a bit more. Like with swimwear, you don't necessarily need to wear it to get wet. You can wear it as a bodysuit. It's just about getting different messages out there.
And, while you’re here, scroll for more of the new drops at ASOS this month... 👀👀👀
I Saw It First
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