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MORE THAN FASHION

STAFF VOICES: BLACK AT ASOS

As Black History Month comes to a close, we spoke to six Black ASOSers about what Black History Month means to them. In a year like 2020, when we’ve seen so much change – and conflict – as a result of the Black Lives Matter Movement's global rise, it’s never been more vital for us to amplify Black voices. Of course, that especially includes those that surround us every day. Scroll down to read what six Black ASOSers have to say.
Dominique smiling in a professional shot | ASOS Style Feed

Dominique Gardiner, PR Manager

'For me, Black History Month is all about a celebration. It’s not just education, it’s not just looking at history; it’s also about sharing with other people what’s going on in our community and our culture, letting people in, letting them learn more about what we’re doing. And WE learn more. I’ve learned so much this month alone. It’s important because it’s a time that we can celebrate, we can share, we can engage with the black experience.'
Ebony smiling on a couch with a tree behind her | ASOS Style Feed

Ebony-Renee Baker, Writer

'I think it’s safe to say that, growing up, many of us spend a lot of time trying to fit in. This is especially the case for those of us whose bodies, hair, skin colours and cultures don't really allow us to fit in as easily; we have to try even harder. And that was definitely the case for me. But I am proud to say that, today, I am unapologetically me, and that includes really embracing my culture, where I’m from and where my parents are from. It's about embracing the fact that I may look different to other people and realising that’s OK.'
Nic standing in front of a colourful building | ASOS Style Feed

Nic Cox, Analytics Manager in Customer Care

'For me, getting to this point in my career hasn’t been a straightforward journey. Growing up, I always felt like I was being put in a box and I was often encouraged to do a creative subject, rather than a stem subject. Luckily for me, I’ve got a big family, so I was motivated and inspired pretty much every day. Nowadays, there are so many success stories of positive Black people and they're so accessible. We really need to start sharing those. To me, that’s exactly what this month is about.'
Douglas standing with hands in pockets | ASOS Style Feed

Douglas Osmond, Accounts Payable

'To me, Black History Month means celebrating all things Black. That means celebrating our legendary iconic figures, but we also need to make sure that we celebrate our local Black heroes, too. From the Jamaican spot down the street (the one with the fire patty) to your auntie and the sweet jollof she feeds you, best believe that Black History Month is a time where we can celebrate them, too.'
Bim standing in front of a white wall with black printed words | ASOS Style Feed

Bimbola Akinloye, Established Assistant Buyer

'My Black history has heavily influenced me in terms of style and my upbringing, being from a Nigerian background. From a young age, my parents taught me to "be yourself" and that fashion isn’t determined by what others are doing but by how you feel: style is what you make it. So, I think that, from a young age, I realised I'm unique. How I dress may not be like anyone else but it suits me fine.'
Close-up of Razaq smiling | ASOS Style Feed

Razaq Ahmed, Platform Lead in Cyber Security

'In a year when the world seems more polarised than ever, when there’s been so much pain and suffering, I think Black History Month is taking on greater significance. The killing of George Floyd supercharged the Black Lives Matter movement, coming from all quarters across the world. And, this time around, there really is hope that the change will stick. And I for one am praying that it will.'

 

Happy Black History Month, ASOSers! 💙

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