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A whole lotta new Levi's have just landed on ASOS, and (the best part) the drop includes the brand's most responsible denim yet. Yep, the American heritage label is on a mission to make more than just great jeans by reducing its carbon footprint, reusing materials and creating sustainably minded staples you can wear again and again. Take the iconic, 90s-style High Loose jeans: they're made using a hemp that feels like cotton, but uses a lot less water. And the brand's eco-friendly accessories are created from recycled polyester. So, if you're looking to make some small changes this season, here are the five responsible staples from Levi's that we're in love with...
Sustainable puffer by Levi's

Levi's Lydia reversible puffer jacket, £150

Make double the impression in this *reversible* puffer. Not only have you got yourself two styles in one (bold yellow one day; two-tone animal-print the next), it's also made from polyester alternatives (Thermore and Thermore EcoDown) made from recycled plastic bottles. This approach reduces greenhouse-gas emissions and saves on water and energy – it's a win-win.

Sustainable indigo denim jeans by Levi's

Levi's high loose straight leg jeans in indigo, £100


We all have a cult pair of jeans that's a cut above the rest, and this straight-leg High Loose style def falls into that category. With a vintage, 90s vibe, they'll work just as well with a loose-fit tee and sneaks as they will with heeled boots and a boyfriend blazer... And, better yet, these go-with-everything jeans have been made using cottonised hemp, which uses less energy and requires fewer chemicals to grow than other materials, so you'll be making a stylish but more sustainable choice, too.

Levi's dungarees

Levi's high loose cosy overall in black, £110

There's not much we don’t love about denim overalls... Slouch about in this Levi's pair with your fave sweatshirt and sneaks during the day; and dress 'em up with a shirt, heeled boots and statement jewellery when you're out 'n' about. But the best part about this cosy new pair of Levi's is that the cotton has been sourced through the Better Cotton Initiative, an organisation that helps to improve cotton farming globally.
Levi's trainers

Levi's recycled high top trainers in grey marl, £65


Looking for some new kicks? A new design but made from old materials, these recycled high-top trainers embody what the new Levi's collection is all about. The heritage label has created clothes from waste that would’ve otherwise gone to landfill, using things like recycled plastic bottles and turning 'em into staple sweaters and puffer jackets. How we'll be wearing them this season? With cosy hoodies, woolly hats and a recycled-polyester puffer jacket.

Levi's bag

Levi's mini logo backpack in black, £32

This is the go-to, use-for-everything backpack that everyone needs in their life… And this iconic logo bag is extra special, cos it’s produced using recycled polyester and materials made from recycled plastic bottles. And BTW this kind of polyester features in the brand's borg trucker jackets and fleece pullovers, too.