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It’s currently Breast Cancer Awareness Month, so there’s no better time to learn how to self-check (for ALL ages, BTW). It’s also the perf time to top up on any ghd goodies, cos they've just released their limited edition collection in partnership with the charity, Breast Cancer Now. RN, you can nab a gold hair straightener, ghd glide hot brush or a helios hair dryer, all in a deep Valentino pink hue (Barbiecore for your beauty, we love 💞), knowing that £250,000 will be going towards breast cancer research.

Scroll for our chat with Breast Cancer Now’s Jade Lowe, where we learnt all about this v important initiative, why it's vital to check our breasts and chests, how we do it, and the resources available to us. Plus, you can shop the super-cute ghd collection, too.
ghd glide hot brush, ghd helios hair dryer and ghd hair straightener | ASOS Style Feed

Picture: ghd

Why do you partner with ghd every year for the Pink campaign?
Jade: We’re so proud of this partnership. For 18 years, we’ve worked together to empower people to ‘Take Control Now’ by getting into the habit of checking their breasts and chests on a regular basis. Through this partnership, we’re able to highlight the importance of self-checking and making this a part of your getting-ready routine.

Breast Cancer Now infographic: how to self-check | ASOS Style Feed

Picture: Breast Cancer Now

How do we check our breasts and chests?
Jade: We encourage people to ‘Touch Look Check’ [see infographic above for pointers and signs to look out for]. That means touching the breast or chest area with a flat palm – right up into the armpit with the points of your fingers – and up to the collarbone. Do this while looking in a mirror, so you’re aware of anything that seems new or unusual to you. Check any changes with a GP. Make self-checking a regular part of your routine – check often and get to know what’s normal for you.


Why is it important for younger people to be checking?
Jade: Breast cancer is not common in younger people, but it’s crucial they get into the habit of self-checking so they know what's normal for them and their bodies, and can act quickly on any changes. The sooner, the better, because it's estimated that nearly 6,000 women are diagnosed aged 45 or younger in the UK each year.

ghd glide hot brush | ASOS Style Feed

Picture: ghd

What should we do if we find something unusual?
Speak to your GP and get it checked out. Most changes to the breast tissue aren’t a sign of breast cancer, however a GP will be able to examine you and make any necessary referrals. Breast Cancer Now also has a free helpline run by clinical nurse specialists (0808 800 600), who’ll be happy to chat through any questions, or you can use our website and social media pages for further support.


What would you like young people to know about breast cancer awareness?
Everyone affected by breast cancer can turn to us for support. Whether you want to speak to our nurses, join a course or meet other people who understand what you’re going through – our free services are always here. You can also get involved in raising awareness and funds by taking part in events, or dressing up for Wear It Pink on Friday 21 October! Our website has all the info.