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Every year, ghd (aka ‘good hair days’) teams up with the charity Breast Cancer Now to release limited-edition hair tools promoting breast cancer awareness… and guess what? It’s that time of year again! RN, you can nab a platinum+ hair straightener, gold hair straightener or a helios hair dryer, all in a sweet powder-pink hue, with £10 of each sale going towards breast cancer research. 

This year, not only does the brand's 'pink campaign' offer très cute styling tools AND raise breast cancer awareness, it's also emphasising the importance of self-checking for people of *all* ages. So, we caught up with Breast Cancer Now’s Sarah Canniford and clinical nurse specialist Rachel Rawson to chat more about this v important initiative. Check out the interview below, and shop the collection now.
ghd helios hair dryer and ghd hair straightener | ASOS Style Feed

Picture: ghd

ASOS: Why do you partner with ghd every year for the Pink campaign?

Sarah: We’re privileged to be celebrating 16 years of partnership with ghd. Since the beginning, we've raised over £9million, which helps our researchers to find new ways to diagnose breast cancer early and effectively, to ensure everyone receives the best treatments for them, and to stop breast cancer taking lives. We’re also able to raise breast health awareness with a wider audience, ensuring more people know how to check their breasts for signs and symptoms of cancer.
ghd platinum+ styler pink collection | ASOS Style Feed

So, how do we check our breasts, and how often should we do it?

Rachel: It only takes a few minutes! There's no special technique and you don’t need any kind of training. You just have to check the whole breast area, including your upper chest and armpits, and do this regularly to examine for changes. It’s as simple as TLC: Touch Look Check. Touch your breasts: can you feel anything unusual? Look for changes: does anything look different? And check any changes with your GP.

What should you do if you’ve found something while checking?

Rachel: If you find a change, contact your GP. You should do this in the first instance by calling your GP surgery or visiting the GP surgery website to find out what to do.
ghd helios hair dryer pink collection | ASOS Style Feed

Pictures: ASOS

Why is it important to check yourself for breast cancer?

Rachel: Knowing how your breasts look and feel normally will help you to notice a change, should it happen. Most breast changes are not because of cancer– but the sooner it is diagnosed, the more effective treatment may be.

Finally, what do you want young people to know about breast cancer awareness?

Sarah: Getting to know your body and your breasts could save your life! We want young people to check their breasts and pecs regularly from a young age, to be aware of the signs and symptoms of breast cancer, and to feel empowered to seek advice from a doctor if they notice changes they are unsure of.