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The day is finally here: cult-fave beauty brand Urban Decay has officially dropped at ASOS! 🥳 [Insert cheers from all of us at home] The brand, best known for its iconic black-and-purple colourway and chocolate-bar-esque Naked Palettes, has come at the perfect time. It’s (hopefully) not going to be too long before we can all start going out again – and if you ask us, putting on your makeup is one of the best parts about that. So, what better way to rediscover the good vibes of getting ready than to refresh your makeup rotation with some bits from one of the best brands out there? 🙋‍♀️
Urban Decay | ASOS Style Feed

If you’re unfamiliar with the brand (no offence, but... how?), the whole collection is now available at ASOS – so you can spend lots of time exploring it in its full glory. Just search ‘Urban Decay’, or click the link here
First things first: foundation. And trust us when we tell you the brand's Naked Liquid Foundation will soon be your new favourite. The vegan-friendly formula has weightless, buildable coverage with a real-skin matte finish that lasts for up to 24 hours. Basically, it's everything you could ever want for coverage. Then, there's the eyes, and, of course, Urban Decay has plenty for that, too. Say hello to summer 2020 with the Naked Honey eyeshadow palette, featuring 12 shimmery neutrals and metallics. And don't worry – we’ve got lots more options if that golden glow ain’t your thing, from natural shades to bold statement colours. Next, to really open those eyes up, the Perversion mascara gives you that false-lash effect via its high-tech brush, which defines and separates as it glides through your lashes. 

But how to keep all of that fabulous makeup in place? Well, that's where the All Nighter Setting Spray comes in. You'll more than likely have heard about this one, or you may already count yourself as one of its legions of devoted fans. The award-winning formula boasts a 16-hour lasting effect, meaning your makeup won’t smudge or fade throughout an entire workday, all the way through to a night out! Yes, really. And, we’ve got it in a travel size, too for those 9-5, 5-who-knows-when days, when things get back to normal. 

If you're as excited as we are for getting glammed up and hitting the town again, this is the brand for you. And even if that isn't for a while, you can defo start practising now, right? Whether you're looking for mascaras or eye pencils, foundations or powders, it's got all of your bases covered… literally 👏 Shop more of the collection below...