By Laura Cochrane-Davies, 15 April 2020
There’s more to us than just fashion. And in this weird, worrying and, TBH, pretty scary time, we want to be doing as much as we can to show our massive appreciation for the vital charities, key workers and communities taking on heroic tasks right now – as well as making sure you’re doing OK... isolating but not lonely.
Read on for info on how we're doing our part, plus the exclusive charity t-shirts you can shop now.
ASOS Supports Frontline Heroes
ASOS Supports is our way of showing initiatives we’ve been working on, which we know you’re going to want to get onboard with, too. From giving supplies to the hardworking staff at ASOS’ local UK hospitals – like hand creams and comfy clothes to change into at the end of a shift – to offering NHS staff a 20% discount through its Blue Light Card scheme, so they can find some moments of much-needed escapism.
We’re also proud to announce our unisex limited-edition charity T-shirts and hoodies celebrating the amazing efforts of frontline workers. Our ‘Heroes’ slogan means you can show how much you respect the work being done in hospitals and among the community. 100% of the profits from every sale will be matched by ASOS and donated to charities supporting local NHS trusts and communities.
In addition, we've released limited-edition Choose Love T-shirts, with ‘Choose Our Carers’ and ‘Choose Our NHS’ slogans. The profits from each £20 T-shirt will go to The Care Workers Charity and NHS Charities Together – and we’ll be matching profits with our own donation, too.
ASOS Supports Charity
ASOS Supports Community
The word ‘unprecedented’ is used so much for this situation that it’s kind of lost meaning. We’re all just trying to get used to this new normal as best we can, giving love and care where and when possible. We’ll hopefully never live through something like this again, but while we are, let’s act together to make a difference.