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BEST OF ASOS

THE ASOS 2019 ROUND-UP

By Amelia Bell, 6 January 2020

It’s safe to say that 2019 was a mega year for ASOS. We worked with some of the freshest talents (like Madison Beer and Swae Lee), collaborated with The Beauty Awards, launched our eco and modest edits... the list goes on (and on). Not to mention the ton of trends that infiltrated our New in, from neon and 90s vibes to extreme heels and mini bags. Want to know more? For the full lowdown on our standout moments of 2019 (and some mind-blowing figures), check out our round-up below...

Bridal on ASOS

BRIDAL
Thousands of brides walked down the aisle in ASOS this year. Our standout style? The ASOS EDITION wedding dress above – more than 3,500 of you agreed it was the one for your big day.

 

ASOS EDITION lace long-sleeve crop-top maxi wedding dress, £120


bias skirt

THE BIAS-CUT SKIRT
Our famous satin bias-cut skirt sold over 120,000 styles in all sizes and ranges, including Maternity, Curve, Tall and Petite.

This year, expect lots of new skirt shapes, with tiered and smocked styles arriving in your New in, very soon...

 

ASOS DESIGN bias-cut satin slip midi skirt, £28


Neon on ASOS

NEON
After being spotted on every influencer and editor during fashion month, this neon ASOS DESIGN satin maxi dress sold out in less than a week.

This year, we're predicting cyan blue will be the colour we'll all be rocking... 


Suits on ASOS

SUITS
Suiting has had a serious upgrade of late. The bestseller of 2019? The bright pop version, which sold over 80,000 styles. 
Hair clips on ASOS

HAIR CLIPS
Hair clips had a massive moment last year and we sold 150,000 of 'em – with faux-pearl being the standout across 71 different styles. And you guessed it: they're not going anywhere for 2020... the bigger and more extra, the better.

 

ASOS DESIGN pack of 2 large faux-pearl snap hair clips, £4.50

chunky trainers on ASOS

CHUNKY TRAINERS
You bought a whopping 78,000 pairs of trainers like these in 2019. And get this: all ASOS DESIGN chunky soles are developed in-house using 3D printing, so we're always ahead of the trend. Pretty cool, eh?

 

ASOS DESIGN trainers in white leather with chunky cleated sole, £39


Bucket hats on ASOS

BUCKET HATS
Fun fact: we sold more than 45,000 of these babies in 2019. And that's just the beginning; they'll be going strong in 2020, too. 

ASOS DESIGN bucket hat in burgundy velvet, £7.50
Trench Coat on ASOS

TRENCH COATS
That coat that took over your Insta feed? Seen on stylish influencers and fashion editors alike, this ASOS DESIGN cut sold out in record time.

ASOS DESIGN trench coat with check splicing, £75
Mini Bag on ASOS

90s MINI BAGS
A nod to 90s nostalgia, mini bags – and, in particular, this ASOS DESIGN croc-effect shoulder number – were the most-loved accessory of 2019.
 
ASOS DESIGN croc-effect 90s shoulder bag, £18
Cuban heels

CUBAN HEELS
With a staggering increase (140% to be exact) in sales of Cuban-heel styles in 2019, we predict a new boot obsession for menswear this year.

ASOS DESIGN Cuban heel Western Chelsea boots in black leather with metal hardware, £55
Harness bags on ASOS

HARNESS BAGS
Bagged yourself a high-fashion harness? The next iteration of a bum bag, these were so popular with you last year, we're making sure you can get 'em throughout 2020, too.

ASOS DESIGN faux-leather chest harness bag in black croc emboss, £20
sheet masks on ASOS

SHEET MASKS
Another fun fact, fact fans: we sold enough Face + Body sheet masks for one person to wear one every day for the next 187 years.

Suncare and Tanning available on ASOS

SUN CARE AND TANNING
From UVA protection to fake tan, sun care and tanning sales lifted 73% compared to 2018. There's never a bad time to plan a holiday...
lip product

LIP PRODUCTS
Amazingly, we sold almost one lip product every minute in 2019.
Better packaging on ASOS

BETTER PACKAGING
We've been working with the Ellen MacArthur Foundation and the UN to continue to improve the sustainability of our packaging. We're aiming for it to be 100% reusable, recyclable or compostable by 2025.
modest wear

THE MODEST EDIT
Since launching in April 2019, our modest edit has been a huge hit – with this ASOS DESIGN maxi dress selling nearly 9,000 styles alone.

ASOS DESIGN maxi dress with batwing sleeve and wrap waist, £50
Collusion

COLLUSION
COLLUSION, aka our cool collective and creative label doing things differently, launched in October 2018 and had an amazing first year, selling more than 4million pieces!
asos edition

ASOS EDITION
For all those fancy occasions you RSVP'd to, ASOS EDITION sold over 450,000 occasionwear styles – everything from luxe jumpsuits to sequin numbers. 
Glitter Boots on ASOS

ALL THAT GLITTERS
A statement-making moment, we sold more 8,000 pairs of menswear glitter boots in 2019 (that's up more than 200% from 2018). Sparkle season, indeed. 
sunglasses on asos

SUNGLASSES
You bought nearly 600,000 pairs of mens’ sunglasses since January 2019... the shade is real. 
beanies

BEANIES
Hats off to us cos we sold over a quarter of a million ASOS beanies... 
animal print

Picture:

ANIMAL PRINT
Leopard, tiger, zebra – whichever one you love most, animal print is one of the biggest trends on ASOS RN, selling over 1.3 million items in 2019. 
The Responsible Edit on ASOS

Pictures: ASOS

RESPONSIBLE
In 2019, we introduced our brand-new responsible edit, a one-stop destination for all the environmentally conscious clothing and accessories available at ASOS. It features more than 120 brands, including ASOS DESIGN. P.S. – you can also filter by ‘responsible’ while you’re browsing to find items made from recycled or sustainable materials.

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