DISCOVER GHD’S INK ON PINK COLLECTION
By Amelia Bell, 11 August 2019
Yes, ghd creates ‘good hair days’ instantly. But did you know they’ve also raised £10 million for breast cancer charities over the last 15 years? Celebrating their 15th anniversary, the brand continues this important work with their Ink On Pink collection, inspired by the story of tattooist David Allen. To find out more about the campaign and David's incredible work with cancer survivors, check out our interview below with the Chicago-based artist. And don't forget to pick up a styler from the collection – for every straightener bought, £10 will go to the charity Breast Cancer Now, so you'll be doing a good thing for both your hair and a worthy cause.
Talk us through ghd’s Ink On Pink collection…
ghd got in contact with me a while ago about a collaboration, asking me to create a new design based on my work with cancer survivors and their mastectomy scars, to raise money for Breast Cancer Now. I’ve created an abstract floral design for two new limited-edition ghd straighteners: the Ink On Pink Gold Styler featuring dual-zone technology (which controls the optimum heat from root to tip) and the Ink On Pink Platinum+ Styler with the latest predictive technology.
Who is the face of the campaign?
ghd chose Grace Lombardo (pictured above) to be their muse and face of the campaign and it’s easy to see why. She’s able to articulate beautifully what she’s been through; like when she says, ‘Cancer takes away more than your breasts. It takes your hair, your confidence. But my tattoo is something I decided to have, because I wanted to take back control.' This campaign is the way to tell the story of so many women who have been affected by cancer and to raise awareness and support Breast Cancer Now.
What made you decide to collaborate with ghd?
The reason I did it is because they truly care. The connection with ghd and this partnership makes sense. The amount of effort, thought and money they put into helping women with cancer all over the world is extraordinary. And they pick very specific charities to work with, so you know exactly where the money goes.
I see similarities between my role and that of a hairdresser when someone is going through a sensitive time, like during cancer and chemotherapy. When I work with my clients, it takes time – we build their confidence back up together and these incredible women open up to me. Much like that time you spend with your hairstylist, that intimacy and power of transformation is akin to one another. It's all about listening to their story.
Can you tell us about your mission as a tattoo artist?
I want to use art to help people heal. People come in from all over the world, but it’s about learning where the person is and how they see themselves. Based on that I then give them a design that caters to what they need. We spend two hours before we design the tattoo, learning how they communicate and how they want it to look.
What’s the story behind your illustrations?
I started designing illustrations 10 years ago (I was a graphic designer for a magazine before that) for women who have mastectomy scars to give them a tattoo and add to their story. I want people to see the power and the beauty of these women and the choices they made. It’s all about taking back control. I choose floral designs because some women have connections with different types of flowers: it can be a childhood memory, for example. Women seem to attach meaning to very specific flowers. They find beauty within it whether it’s rebirth or life.