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BEAUTY

THE 6-STEP J-BEAUTY ROUTINE

By Amelia Bell, 7 August 2019

J-beauty (aka Japanese beauty) isn't your average skincare. Inspired by nature and backed by science, it involves homegrown ingredients that have been used in Japanese rituals for centuries, combined with the most innovative modern formulas. It all comes together beautifully via a six-step process that future-proofs your skin like no other – and since Japanese brand Shiseido has just landed on ASOS, we got the brand's J-beauty expert Julia Stewart to give us a step-by-step guide. Try it for yourself, and see what the hype is really all about. 
Shiseido Refreshing Cleansing Water | ASOS Style Feed

Step 1: first cleanse
'The first step is simply to remove your makeup and any impurities from your skin, just like any standard skincare regime. This refreshing, super-gentle cleansing water will do it without irritating your skin thanks to its alcohol-free, oil-free formula. Not only does it clean your face, but it also maintains the skin’s natural balance, too.'

Shiseido Refreshing Cleansing Water
Shiseido Deep Cleansing Foam | ASOS Style Feed

Step 2: second cleanse
'For the most amazing deep clean, use a second cleanser like Shiseido’s Deep Cleansing Foam. Don't worry, it won't strip your skin of moisture – in fact, the formula uses actual water, taken from the Kirishima Springs in Japan no less, to enrich the skin with minerals. It also has sebum-absorbing powders to remove oil from the skin’s surface, and peony root to prevent blemishes. It even has rice germ oil for an anti-oxidation effect, which helps skin's repair and regeneration process.'

Shiseido Deep Cleansing Foam
Shiseido Treatment Softener | ASOS Style Feed

Step 3: Soften
'A gentle alternative to a toner, softeners are a vital step in a J-beauty routine. They  prepare the skin’s surface to make all those other products work better. The Hybrid Treatment Softener contains this magic ingredient called yomogi extract, preventing roughness and promoting healthy, radiant skin. The anti-stress fragrance is synonymous with Shiseido and Japanese beauty, which is known for having a positive effect on your mood.'

Shiseido Treatment Softener
Shiseido Ultimune Power Infusing Concentrate | ASOS Style Feed

Step 4: Concentrate
'Next, it’s time to add a concentrate to keep that skin bright and luminous. This Innovative Ultimune complex works on cells to future-proof your skin from any damage caused by stress and the environment, ensuring your skin stays soft and supple. The Imucalm fragrance is another one that will make you feel super-relaxed: just what you need at the end of a busy day.'

Shiseido Ultimune Power Infusing Concentrate
Shiseido Hydrating Cream | ASOS Style Feed

Step 5: Moisturise
'For a rich, hydrating moisturiser that lasts for up to 24 hours, look no further than the Waso Clear Mega Hydrating Cream. Ideal for normal to dry skin, it contains whole carrot cells to nourish your face. Or, if you're prone to breakouts, opt for the Waso Quick Matte Moisturiser – the oil-free formula contains peony root to prevent blemishes and sebum-absorbing powder to mattify skin.'


Shiseido Waso Clear Mega Hydrating Cream 50ml

Shiseido Waso Quick Matte Moisturizer Oil Free 50ml


Shiseido Essential Energy Eye Definer |ASOS Style Feed

Pictures: ASOS

Step 6: Eyes
'Eyes been staring at a screen all day? This 24-hour, multitasking moisturising eye treatment fights the harmful effects of light exposure. It reduces dark circles, fine lines, dullness and, thanks to coix seed extract, reduces puffiness. As if that wasn't enough, it's got hyaluronic acid to enhance moisture, plus cranberry seed oil and raspberry extract to energise your skin.'

Shiseido Essential Energy Eye Definer 15ml

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