Logos are undoubtedly having a moment this season, whether it’s nostalgic brands making a comeback with old-school prints or new brands we love to wear (and show we’re wearing). And, let’s be honest, we’re doing everyone a favour letting them know who made those fresh garms without them having to ask. Here are five of the brands going loco for logos this season.
5 OF THE BEST LOGO LEGENDS
By Nelly Gergi, 12 July 2019
London-based brand House of Holland is known for its love of the written word, whether it's a quirky slogan that leaves us saying ‘same’ or something tongue in cheek that's a whole Monday morning mood. For this graphic top they've gone for a straight-forward logo moment – pair it with legging shorts and chunky trainers for sporty-sleek vibes.
Caution! Massive 90s nostalgia coming your way. Kappa belongs to era of effortless athleisure and logomania, but a bumbag like this somehow still feels so right for now. See this one as your trusted partner in crime this summer, keeping you hands free through a three-day festival.
Italian label Fiorucci never really stopped being a thing, but since they refocused the brand to be about denim and far-from-basic basics, their signature cherubs seem to be on everyone’s mind, mouth, chest and back pockets.
Tommy Jeans never disappoint, serving up that full-on Americana feeling with laid-back pieces adorned the branding we know and love (and you can spot from miles away). Layer a sweatshirt like this over slip dresses, add popping highlighter and fresh brows and – ta-da! – effortless glam.
The platform sneakers from everyone’s favourite brand from their awkward-pre-teen phase, Buffalo, made a major comeback last year, and it didn’t stop there. Continuing the brand's strong footwear game, these sandals are your perfect festival plus one, holiday BFF and Friday night dance partner. Style them with glitter socks for that extra extra or why not throw on neon ones? Cos, ICYMI, neon’s a major thing this season.