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Looking to make your self-care routine more, well, caring? You're in luck. Right now, vegan-friendly options are cropping up (just about) everywhere and they're more innovative than ever – from Nordic-inspired peels by Skyn Iceland and Yes To’s veggie face masks to the OG odourless fake tan.
Vegan Brands Available on ASOS | ASOS Style Feed

So, to save you all the searching and scrolling, here are five vegan-friendly brands giving plant-based ingredients a high-tech spin... for makeup, skincare, masks, haircare and even tanning that's full of good feels. 

Vita Liberata Body Blur Tan | ASOS Style Feed

Vita Liberata tanning
Thanks to a host of naturally derived ingredients – aloe vera, cucumber (rich in Vitamin C) and pomegranate – and alcohol-free formula, Vita Liberata fuses skincare with high-performance, sunless tanning. The Irish-born brand also holds the crown as the first of its kind to think up the now-revered odourless fake tan (and for that we are forever grateful).
Skyn Iceland Nordic skin peel available at ASOS | ASOS Style Feed

Skyn Iceland skincare
Arctic rubberising masks, glacial cleansing cloths and antidote lotions – Skyn Iceland means serious business. But don’t be fooled by all the scientific lingo: the power of the products lies in their simple, Nordic-inspired ingredients. We're talking mineral-rich Icelandic glacial water, encapsulated oxygen and Arctic super-fruits to help counter the effects of city life. Your skin will defo thank you for it.
Shea Moisture Hair Mask available at ASOS | ASOS Style Feed

Shea Moisture haircare
Inspired by his grandmother selling shea butter across the Sierra Leone countryside, Richelieu Dennis brought her century-old family recipes to New York and grew them into a range of big-hitting hair and body brands. Shea Moisture's formulas – Illuminating Body Lotions, 10-in-1 Hair Masks and Coconut Detanglers – sound innovative, but they're made with with traditional production processes and raw materials that ensure the legacy of its origins lives on.
Yes To Coconut Mask available at ASOS | ASOS Style Feed

Yes To masks
When Yes To came along with its original skincare range, it was hard not to take note. Made from fruits and vegetables (literally), Yes To's making veggies more appealing than ever with tomato-infused bubble masks and cucumber micellar water. Since its conception, the brand has embraced individuality in a refreshing, new way – this year, they’ve started up a #YesToRealLife campaign encouraging more authenticity on social media.
Lime Crime Wet Cherry Gloss, available at ASOS

Pictures: ASOS

Lime Crime makeup
Think of Lime Crime and punchy shades spring to mind – like its Plushies Orange Juice Lipstick, vibrant, high-impact lip liners and, of course, all those colour-popping eye palettes. Yet this fun-loving LA-based brand is championing vegan makeup – so you can get excited about a Wet Cherry Gloss or Unicorn Hair Colour that features the feel-good factor, too.