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Ah, foundation. Where do we even begin? Undertones, application, tools, shades... These are just a few of the dilemmas we face when it comes to finding the one that’s unique to our skin. Then there’s the formula and finish: powder or liquid, matte or dewy – the possibilities are endless. To find all the answers, we chatted to makeup pro Gina Blondell, who divulged every detail on finding the foundation that’s right for you.
Nars Foundation | ASOS Style Feed

What's your advice on finding the right shade of foundation?
‘Firstly, always try and test a little of the product in daylight from the centre of your face to the jawline. You can also apply a stripe directly onto your neck to ensure the colour really matches the rest of your skin. Look at your undertones to guide you and always try a few different colours as they might dry differently.’

What's your undertone and how do you find it?
‘So, the best place to start is by looking at your veins. If your veins appear more purple, your undertone is likely to be red/pink. If they appear more green, then you’re more of a yellow/olive undertone.’
Finding your shade of foundation on ASOS  | ASOS Style Feed

Which formulation should I use?
‘When deciding on a formulation – compact, loose-powder, liquid and so on – try to focus on your main skin query to determine what kind of coverage to use. If you’re prone to oily skin, stick to a matte foundation, or even a compact powder for buildable coverage. Dry skin? You’ll be best suited to hydrating liquid and cream formula foundations. The denser the formula, the higher the coverage, so a loose powder will give you a more lightweight finish.’

Top tips on applying foundation?
‘Start in the centre of your face and work outwards, as your T-zone is generally the area to pay most attention to. You can apply using a flat-head brush in downward strokes, or a buffing brush in circular motions for a smooth finish. To avoid creasing under the eyes, try not to go right up to the lash line and use a setting powder post-foundation.’
Laura Mercier Foundation | ASOS Style Feed

Pictures: ASOS

Makeup tools: which one’s for me?
‘Using a sponge will give a denser application, but more cushion-like when bounced onto the skin (this is great for acne prone or very dry skin). You could also try a flat-head brush, which gives targeted application and is great for layering fine product, or a buffing brush, which has a softer finish and is ideal for blending.’

What are your tips to make your foundation stay on throughout the day?
Primers are great for ensuring your makeup stays on, and you can also use a setting powder or spray to really seal the deal.’

How should you prep before applying foundation?

‘Skincare is a no-brainer when it comes to a good base. To really supercharge your skin after cleansing, you could try a hydrating hyaluronic moisturiser and serum mist, or an exfoliator to leave your skin nice and smooth.’