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STYLING
HOW ASOSERS DO NIKE AIR MAX TRAINERS
By Steven Potter, 3 March 2019
We’re almost into March and that means spring is coming, which also means: it’s time to talk trainers. With Air Max Day (a time to celebrate all things Nike Air Max) conveniently falling in March, too, we thought we’d round up our resident sneakerheads at ASOS HQ for a crash course in how to style out some of the most popular models from Air Max’s seriously steezy family.
Is there a more spring-appropes look than this one? Social Media Manager Sarah is flexing a colourway that's fresh AF. Matching the punchy-in-pink heel on those 270s to the rest of her 'fit is a perfect example of bold-is-best transitional dressing.
A vibrant pink sweat is an easy way to tap into 2019’s neon vibe, and – as the 90s are still having a moment RN – she opts for a piece from throwback kings Champion. Adding some floral print into the mix keeps the look very much in the realms of springtime chic. Blooming lovely.
The 90s vibes continue with Edwin, our PPC Executive, and his steely-grey Air Max 95s. Released in (you guessed it) 1995, they were rather unfairly classed as the ‘ugly duckling’ of the Air Max clan. Proving this judgement wrong, Edwin’s paired the kicks with a laid-back look.
Demonstrating how you can mix techy trainers with a touch of grunge styling, Edwin has built his look with a classic grey hoodie and a vintage-style Harley Davidson tee. With washed and ripped jeans completing the look, it’s grunge meets athleisure. Could we go as far as saying 'athgrunge'? Maybe...
Anyone else thinking of those pink and blue fizzy sweets? TBF, those 720 kicks look just as tasty. Tie-dye is back this year (groovy), so take a leaf outta Junior Stylist Coco's book and match a vibrant tee to the kicks.
For added 90s bonus points, peep those oval shades coordinating with some optic-white cargo pants, cropped to make the most of that tripped-out colourway underfoot. Delicious.
Babz, our Cultural Marketing Coordinator, represents in the Nike Air Max 720s. The newest iteration of the Air Max family, their Air Unit is made from 75% recycled manufacturing waste. Serving up futuristic looks in a sustainable way? We’re sold.
Tapping into the utility trend, Babz has kept things simple with a Obey hoodie and white utility-style gilet and topped things off with cargo trousers. Remember: this season, the more pockets your outfit has, the better.
The Air Max 97 quickly became a favourite of the trainer line's legacy after its initial release. It was also the first Air Max style to feature full-length air cushioning – which our designer Emma seems to be enjoying in the out-of-season February sun.
Ticking two trend boxes in one hero piece, Emma has opted for an oversized corduroy shirt with cut-and-sew panels to brighten up the whole look. With all the colour up top, she’s kept it classic with skinny black jeans and poppin’ white socks twinning for the win with that chunky sole. It's a coordinated masterclass.
Finn Evans, our Senior Brand Strategist, copped some Nike Air Max 270s. Inspired by early models from the 90s, these kicks actually feature the tallest Air Unit (the official term for those pumped-up heels) ever made, for maximum cushy feels.
Pictures: ASOS
His may seem like a straightforward 'fit at first, but it’s the little things that really count. Crisp white socks match the overblown two-tone sole, with the rest of the black outfit bringing out the multi-coloured heel. This really is a case of less is more. Bravo!
