BRAND BUZZ: ANOTHER REASON
By Eleanor Dunne, 1 February 2019
Need another reason to shop this payday weekend? Look no further than, well, Another Reason – the 90s-inspired, oh-so-fresh brand that has all the bits your wardrobe has been longing for. Perfect little black dress? Check. Street-chic graphic sweater? Check. Nostalgic slip of your dreams? All the checks.
The label’s team is made up of four women who live in London – and you can definitely see the fashion city’s influence in their edgy collection. Take this graphic Star Wars-esque T-shirt and chain-embellished mini skirt. Can you imagine a ‘fit more appropriate for a gig in a Hackney dive bar? All you need to do is add fishnet tights and Dr. Martens or Converse for a rock-chick vibe Debbie Harry would be proud of. Then there’s the minimal grey slip dress, which is the definition of the 90s ideal – especially when layered over a white tee. Cher Horowitz eat your heart out.
Next up is another graphic beauty, which taps into the neon trend we're always banging on about. Wear this one with a jacket, black sweat pants and the latest trainers for serious streetwear steez. And for a pared-back essential with a cute twist, look to this lettuce-hem white top. It's perfect for work when buddied up with tailoring or denim.
And now, for the coup de grace that is this beautiful LBD. Granted it's a cliche, but every woman really does benefit from having a black dress in their closet. This baby is a modern take on the classic with its ruched neckline and cut-out detail. Valentine’s Day is coming up and this is ideal for a date – or, for those who prefer to ignore the romantic connotations of the day (same...), a post-January night out.