DISCOVER CLINIQUE ID
By Amelia Bell, 14 January 2019
The latest innovation in skincare to hit ASOS – Clinique iD – lets you play dermatologist while you upgrade your morning routine. A custom-blend hydration system with 15 unique combinations means you can now create your very own bespoke moisturiser. From skin-smoothing to pore-refining and everything in between, the message here is: discover and do you.
Clinique is one of the first skincare brands to take the leap into customisation, giving its classic three-step system (the famous ‘Cleanse. Exfoliate. Moisturise’ is forever ingrained in us) a serious shake-up in the process. Geared towards a skin-savvy younger generation, the iconic fragrance-free formula created by dermatologist Norman Orentreich, MD – Clinique's Dramatically Different Moisturising Lotion (or DDML) – has been upgraded in the form of 15 personalised moisturisers. All of which have just landed on ASOS, FYI.
So, how does it all work? Firstly, you can select one of three Dramatically Different hydrating bases — the hydrating jelly, the signature moisturising lotion or an oil-control gel. Next up, choose one of five rainbow-hued active concentrate cartridges, which all address a specific skin type. There's Irritation, infused with white tea leaf extract to soothe, Pores & Uneven Texture packed with AHAs to retexturise skin, Lines and Wrinkles containing whey protein, Fatigue feat. taurine to regain your glow, and Uneven Skin Tone, which brightens up your complexion courtesy of angelica root extract. Finally, the colourful cartridge slots neatly into the base, distributing the right dose of each, every time.