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BEAUTY

BAREMINERALS HAS LANDED ON ASOS

By Amelia Bell, 15 January 2019

When bareMinerals burst onto the scene with its original, loose-powder mineral foundation, it was all anyone could talk about: great makeup with all the benefits of skincare. And now, with news of the cult Californian brand coming to ASOS this January – the time when, let's face it, our skin suffers most – there’s even more reason to get excited.

BareMinerals loose powder foundation on ASOS | ASOS Style Feed

BareMinerals foundation on ASOS | ASOS Style Feed

It began with a unique formula, created by brand founder Leslie Blodgett in 1995 – a lightweight loose powder made up of just five mineral ingredients, designed to improve the health of your skin over time. Fast forward to today and naturally derived ingredients (with all their myriad benefits) are still bareMinerals' bread and butter, but that's just beginning. For 2019, get ready for new, innovative skincare: Dirty Detox Mud Masks, Skinlongevity Vital Power Serums, Liquid Lipcolours and just-landed Glow Highlighter Drops.
BareMinerals skincare range on ASOS | ASOS Style Feed

BareMinerals skincare on ASOS | ASOS Style Feed

To help strengthen your skincare routine for the long march towards spring, check out bareMinerals' Replenishing Gel Cream, which improves skin hydration by over 200% after just one week, or its Original Powder Foundation (available in 27 shades on ASOS), which serves as a natural sunscreen thanks to titanium dioxide and zinc oxide.
BareMinerals Lipstick range on ASOS | ASOS Style Feed

BareMinerals Pure Brightening Serum Foundation range on ASOS | ASOS Style Feed

Pictures: ASOS

The best part? You can customise your coverage. Simply apply your preferred amount in circular motions (in order to activate the minerals), build up from sheer to full, and watch as the powder turns into silky cream-like magic.

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