We use cookies for two reasons: to give you the best experience on ASOS, and to make sure the ASOS ads you see on other sites are relevant. By continuing, you agree to our use of cookies – find out more here.

Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge



With her distinctive voice, poetic lyrics and growing fan base, jazz singer Poppy Ajudha is one to watch for 2019. For its latest issue, ASOS Magazine sat down with the south-east Londoner to talk about the jazz scene, how she parties and overcoming her fears. Read excerpts below and grab a copy of the ASOS Mag Party 18 issue to check out the full interview.
Poppy Ajudha | ASOS Style Feed

On getting into the jazz scene...

'When I was in school, there wasn’t a lot of people doing what I wanted to do. I went to an event called Steez, run by a guy from the local boys’ school, and every musician from the south-east jazz scene, like Femi Koleoso [Ezra Collective] and Yussef Dayes, was hanging out in that crowd. That’s how I met all of my musical peers.’

On music today...

‘I think young musicians who love all of those styles of music [jazz, Afrobeat, grime and garage] are just mixing a whole load of stuff together and it’s unique,’ Poppy says. ‘Pop music at the moment is pretty shit, so people are looking for something different. There’s a need for real music that you can engage with, that takes you on a journey and isn’t just regurgitated. We forget how much, as a feeling, our bodies need that.’
Poppy Ajudha | ASOS Style Feed

On fear...

‘I’ve got a thing that when I’m scared to do something, I just have to do it,’ she tells me. ‘It’s a mindset that my mum always taught me, especially as a woman and going out on my own. She’s really independent and always taught me to be [too]. She was like, “Fear should never stop you from doing anything, fear isn’t real,” and that’s stayed with me my whole life.’ 
Poppy Ajudha | ASOS Style Feed

Picture: Jack Bridgland, Styled by Rebecca Goldsworthy

On partying...

‘It’s important for anything I go to that it’s about dancing. [Just] playing really good music and dancing all night until you can’t actually walk anymore. That’s the best part of partying.’

On her favourite memory...

'I was at Worldwide Festival in the south of France – it’s in an amphitheatre on the sea, with a DJ and the moon, birds flying over the sea. [We] danced on the canal, on the boats, until 8am. The street cleaners came by at 6am and started spraying us with hoses. It was amazing.’