EDITOR PICKS
NEW DROP: FILA
By Eleanor Dunne, 19 November 2018
The 90s revival has seen the renaissance of some seriously good brands, from Kangol to Kappa. One of our all-time faves, Fila, is also back – and we couldn't be more excited. The brand's slick tracksuits, logo-tastic tops and chunky trainers are firmly on our wishlists again. We're officially feelin' Fila.
Founded over 100 years ago, the brand made a name for itself in the sportswear game when it dressed some huge tennis stars. Then, in the 90s, all of your favourite hip-hop acts had a Fila moment (think TLC, LL Cool J and Tupac), which quickly elevated it to icon status. Now, fashion peeps are obsessing over the brand again, especially since its logo appeared in cult designer Gosha Rubchinskiy's collections. Even luxury house Fendi is on board with the Fila hype: the Italian mega-brand collaborated with them for their FW18 collection. If you need even more proof that Fila is back, just look at your Instagram feed – everyone from Beyoncé to A$AP Rocky has been rocking the iconic logo.
