NEW DROP: FILA
By Eleanor Dunne, 19 November 2018
Founded over 100 years ago, the brand made a name for itself in the sportswear game when it dressed some huge tennis stars. Then, in the 90s, your favourite hip-hop acts had a Fila moment (think TLC, LL Cool J and Tupac), which quickly elevated it to icon status. Now, fashion peeps are obsessing over the brand again, especially since its logo appeared in cult designer Gosha Even luxury house Fendi is on board with the Fila hype: the Italian mega-brand collaborated with them for their FW18 collection. If you need even more proof that Fila is back, just look at your Instagram feed – everyone from to A$AP Rocky has been rocking the iconic logo.